MacLennan, Jennifer <br/><br/>
Readings for Technical Communication / 
Jennifer MacLennan. 
 - Don Mills, ON :  Oxford University Press,  2008. 
 - xiv, 408 p. :  ill. ;  23 cm. 
<br/><br/>Introduction<br/> Part I Thinking about Communication<br/> Chapter 1 Communicate Well and Prosper: Poor Interaction Costs Companies More Than They Realize - Or Can Afford /   Helen Wilkie<br/> Chapter 2 Why Communication Matters /<br/>  Jennifer M.MacLennan<br/> Chapter 3 A Whole New Mind for a Flat World /<br/>  Richard M.Felder<br/> Chapter 4 Fist Flight /<br/>  Andrea MacKenzie<br/> Chapter 5 Functional Communication: A Situational Perspective /<br/>  Lloyd F.Bitzer<br/> Part II Communicating Science<br/> Chapter 6 Communicating Science /<br/>  J.S.C. McKee<br/> Chapter 7 Avoid the Technical Talk, Scientists Told. Use Clear Language /   Stephen Strauss<br/> Chapter 8 Getting the Story, Telling the Story: The Science of Narrative, the Narrative of Science /   Cheryl Forbes<br/> Chapter 9 Advancing Science Communication: A Survey of Science Communicators /  Debbie Treise and Michael F.Weigold<br/> Chapter 10 Communicating Science in the 'Digital Age': Issues and Prospects for Public Engagement / <br/><br/>  Richard M.Holliman<br/> Chapter 11 Negotiating Organizational Constraints: Tactics for Technical Communicators /  Marjorie Rush Hovde<br/> Part III The Case for Rhetoric<br/> Chapter 12 An Engineer's Rhetorical Journey: Personal Reflections /<br/>  Richard T.Burton<br/> Chapter 13 Science and Rhetoric /<br/>  Neil Ryder<br/> Chapter 14 What Connection Does Rhetorical Theory Have to Technical and Professional Communication? /  Tania Smith<br/> Chapter 15 Classical Rhetoric for Engineering Student /  Stephen M.Halloran<br/> Chapter 16 Aristotle's Rhetoric as Handbook of Leadership /<br/>  Jonathan Shay<br/> Chapter 17 Are Scientists Rhetors in Disguise? An Analysis of Discursive Processes within Scientific Communities /<br/>  Herbert W.Simons<br/> Part IV Observations on Style and Editing<br/> Chapter 18 Effective Writing /<br/>  George C.Hardwell<br/> Chapter 19 Clutter /<br/>  William Zinsser<br/> Chapter 20 Getting It Together: Strategies for Writing Cohesively /<br/>  Jennifer M.MacLennan<br/> Chapter 21  Voices to Shun: Typical Modes of Bad Writing /<br/>  Joe Glaser<br/> Chapter 22 Situational Editing: A Rhetorical Approach for the Technical Editor /  Mary Fran Buehler Chapter 23 Escape from the Grammar Trap / <br/>  Jean Hollis Weber<br/> Chapter 24 Sense and Nonsense about Grammar /<br/>  Brian Bauld<br/> Part V Perspectives on Audience and Context<br/> Chapter 25 Making Them an Offer They Can't Refuse: How to Appeal to an Audience / <br/>  Jeanie Wills<br/> Chapter 26 Bridging Gaps, Engineering Audiences: Understanding the Communicative Situation /  Burton L. Urquhart<br/> Chapter 27 Communicating With Non-Technical Audiences: How Much Do They Know? /<br/>  Bernadette Longo<br/> Chapter 28 These Tricky Relationships to an Audience /<br/>  Peter Elbow<br/> Chapter 29 What's Practical About Technical Writing?  Carolyn R. Miller<br/> Chapter 30 These Minute Took 22 Hours: The Rhetorical Situation of the Meeting Minute-Taker /<br/>  David Ingham<br/> Part VI Language<br/> Chapter 31 The Language of Science: Its Simplicity, Beauty, and Humour /  Anatol Rapoport<br/> Chapter 32 Digitariat /  Bill Casselman<br/> Chapter 33 Politics and the English Language /<br/>  George Orwell<br/> Chapter 34 The World of Doublespeak /<br/>  William Lutz<br/> Chapter 35 Bafflegab and Gobbledygook: How Canadians Use English to Rant, to Lie, to Cheat, to Cover up Truth, and to Peddle Bafflegab /<br/>  Bill Casselman<br/> Chapter 36 Gasping for Words /<br/>  Arthur Plotnik<br/> Chapter 37 What Do You Mean I Can't Call Myself a Software Engineer? /  John R.Speed<br/> Chapter 38 Disciplinarity, Identity, and the Profession of Rhetoric /  Jennifer M.MacLennan<br/> Part VII Ethical and Political Constraints<br/> Chapter 39 Communicating Ethically /<br/>  Jennifer M.MacLennan<br/> Chapter 40 Ethos: Character and Ethics in Technical Writing /<br/>  Charles P. Campbell<br/> Chapter 41 Between Efficiency and Politics: Rhetoric and Ethics in Technical Writing /<br/>  Cezar M.Ornatowski<br/> Chapter 42 Developing Ethical Devision-Making Skills: How Textbooks Fail Students /<br/>  James Gough and Anne Price<br/> Chapter 43 Can Ethics Be Technologized? Lessons from Challenger, Philosophy, and Rhetoric /<br/>  Paul M. Dombrowski<br/> Chapter 44 The Moral Un-neutrality of Science /<br/>  Charles P. Snow<br/> Part VIII Communication in a Technological Society<br/> Chapter 45 Thinking about Technology /  George Grant<br/> Chapter 46 Motorcar: The Mechanical Bride /  Marshall McLuhan<br/> Chapter 47 Verbal Text: Electronic Communication in the Information Age /<br/>  Sigrid Kelsey and Elisabeth Pankl<br/> Chapter 48 The Perils of Powerpoint /<br/>  Thomas R. Daniel and Kathryn N. McDaniel<br/> Chapter 49 Rewind, Pause, Play, Fast-Forward /  Ibrahim Khider<br/> Chapter 50 Driven to Distraction: How Our Multi-channel, Multi-tasking Society is Making it Harder for Us to Think /  John Lorinc<br/> Chapter 51 The Deceiving Virtues of Technology: From the Cave of the Cyclops to Silicon Valley /  Stephen L.Talbott<br/> Part IX Trouble in the Office: A Communication Case Study<br/> Chapter 52 Trouble in the Office: The Case of Bob Eaglestone /  Jennifer M.MacLennan<br/> Chapter 53 Reading Eaglestone: A Corporate Psychopath? /  Paul J.Zepf<br/> Chapter 54 Defending Eagleston: Bad Fit or Wrongful Hire? /  Joe Azzopardi Contributor Biographies<br/> Permissions<br/> 
<br/><br/> "Successful professional communication depends on more than simply completing a logbook or correctly formatting a memo. To communicate effectively, both in general and in the technical professions specifically, it is necessary to understand the politics of interaction in the workplace, and to explore the impact on professional communication of such issues as language use, style, situation, power dynamics, face, ethics, leadership, and technology. Readings for Technical Communication highlights these keys to successful communication. A collection of thought-provoking essays by both theorists and practitioners, it encourages students to see professional and technical communication as an engaged human process that is shaped and constrained not just by content and format but also by a wide range of additional considerations, from personal credibility, interpersonal sensitivities, and relational history to ethical challenges, organizational expectations, and political manoeuvring.  Key Features : Organized by theme -- The readings are organized by theme to provide a structure for the discussion of the wide variety of issues within professional communication. -- Organized by theme -- The readings are organized by theme to provide a structure for the discussion of the wide variety of issues within professional communication. -- Canadian content -- The selection vary in style, formality, perspective, focus, and audience, to introduce students to the widest range of writing possible. -- Comprehensive coverage of key issues -- The text offers detailed discussion of issues not usually covered in technical communication texts, such as credibility, strategy, and ethics. -- Thought-provoking discussion questions -- Each essay is accompanied by study questions intended to provoke thoughtful discussion and further research. -- Classic and new material -- The selection include both well-known classics and new essays written specifically for this volume." (Book Cover)<br/> 
<br/><br/><label>ISBN: </label>9780195423228 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technical writing--Textbooks.<br/>Communication of technical information--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>808/.0666