English for Business /
Josephine O'Brien.
- Boston, Mass. : Thomson Heinle, 2007.
- vi, 106 p. : ill. ; 28 cm.
- Professional English .
- Professional English. .
"The Professional English series is designed for both pre-work students and those already working. English for Business provides students with the language and life skills necessary to pursue business-related career goals. Through language practice based in real world situations, this integrated skills approach builds confidence and motivates students towards successful careers. Students can practice English language skills in the following business-oriented scenarios: Resume-building Interview skills Sales and marketing Finance Global concerns in the workplace" (Book Cover) CONTENTS Unit 1 - Making your way Lesson 1 Time to make a decision Lesson 2 Following through Lesson 3 Filling our forms Lesson 4 Preparing your resume Lesson 5 Sending it all off Lesson 6 Finally, it's time for the interview Team Project 1 Unit 2 Selling is what it's all about Lesson 1 Have you got what it takes? Lesson 2 How do you do it? Lesson 3 Sales have increased by 20%? Lesson 4 Dealing with the customer Lesson 5 Dealing with the companies Lesson 6 Buying and selling on the Internet Team Project 2 Unit 3 - Marketing the product Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it - having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it Team Project 3 Unit 4 Financial Matters Lesson 1 Keeping a record of personal experience Lesson 2 Starting out Lesson 3 Managing expenses Lesson 4 Economic issues Lesson 5 Investments Lesson 6 Changes in the way we do things Team Project 4 Unit 5 Global Concerns Lesson 1 Cultural issues Lesson 2 Corporate culture Lesson 3 Workplace changes Lesson 4 The other side of modern business Lesson 5 Global concerns in the business world Lesson 6 Ethical trading Team Project 5 Unit Reviews Grammar Resource Vocabulary for Business Audio Script