TY - BOOK AU - O'Brien,Josephine TI - English for Business T2 - Professional English SN - 9781413020502 (pbk) PY - 2007/// CY - Boston, Mass. PB - Thomson Heinle KW - English language KW - Textbooks for foreign speakers KW - Business KW - Terminology KW - Interviewing N1 - "The Professional English series is designed for both pre-work students and those already working; English for Business provides students with the language and life skills necessary to pursue business-related career goals. Through language practice based in real world situations, this integrated skills approach builds confidence and motivates students towards successful careers. Students can practice English language skills in the following business-oriented scenarios ; Resume-building ; Interview skills ; Sales and marketing ; Finance ; Global concerns in the workplace" (Book Cover) ; CONTENTS ; Unit 1 - Making your way ; Lesson 1 Time to make a decision ; Lesson 2 Following through ; Lesson 3 Filling our forms ; Lesson 4 Preparing your resume ; Lesson 5 Sending it all off ; Lesson 6 Finally, it's time for the interview ; Team Project 1 ; Unit 2 Selling is what it's all about ; Lesson 1 Have you got what it takes? ; Lesson 2 How do you do it? ; Lesson 3 Sales have increased by 20%? ; Lesson 4 Dealing with the customer ; Lesson 5 Dealing with the companies ; Lesson 6 Buying and selling on the Internet ; Team Project 2 ; Unit 3 - Marketing the product ; Lesson 1 Telling the world about your product ; Lesson 2 Brands ; Lesson 3 Finding out what appeals to the consumer ; Lesson 4 You, too, can do it - having a plan ; Lesson 5 Getting together and understanding it all ; Lesson 6 If you can make it, they can fake it ; Team Project 3 ; Unit 4 Financial Matters ; Lesson 1 Keeping a record of personal experience ; Lesson 2 Starting out ; Lesson 3 Managing expenses ; Lesson 4 Economic issues ; Lesson 5 Investments ; Lesson 6 Changes in the way we do things ; Team Project 4 ; Unit 5 Global Concerns ; Lesson 1 Cultural issues ; Lesson 2 Corporate culture ; Lesson 3 Workplace changes ; Lesson 4 The other side of modern business ; Lesson 5 Global concerns in the business world ; Lesson 6 Ethical trading ; Team Project 5 ; Unit Reviews ; Grammar Resource ; Vocabulary for Business ; Audio Script ER -