Grosse, Christine Über <br/><br/>
Case Studies in International Business / 
Christine Über Grosse and Robert E. Grosse. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1988. 
 - xv, 155 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>"Targeted for intermediate to advanced level students of English, this new text uses actual case studies along with language-focused exercises to present Business English - and to bring international business world realities to the classroom. Each chapter consists of seven segments:<br/>  1. Prereading Exercises help students focus on the key issues in each case. <br/>  2. The Case presents a business situation, involving a problem, that provides a meaningful context for the language.<br/>  3. Comprehension Questions allow students to identity the main ideas, facts. and concepts of the case. <br/>  4. Vocabulary Development Exercises build student vocabulary and help develop speaking skills. <br/>  5. Critical Thinking sections challenge students to use higher level cognitive skills.<br/>  6. Research Activities show students how to draw on their local business community's resources. <br/>  7. Case Analysis segments call for small group work, in order to review solutions to the cases. All of these features help students develop flexible and creative language skills within a meaningful context" (Book Cover). CONTENTS Introduction Acknowledgements 1. The XM Company Case (Part A)  Comparative advantage in international trade 2. The XM Company Case (Part B)  Protecting against exchange risk  3. The Ameritech Corporation Case  Cultural differences in business practices 4. The Monster Chomp Cookies Case  International marketing 5. The West African Electric Case  Government/business relations 6. The Bell South Case  Borrowing in international financial markets  7. The Hong Kong and Shanghai Banking Corporation Case  Bank Strategy and structure for foreign-market entry 8. The Fabrica Peruana Case   Trade financing 9. The U.S. Auto Industry Case  Competitiveness between countries  10. The IBM Consumer Electronics Case  Logistics 11. The Productos de Madera Case  Capital budgeting 12. The Morioka Manufacturing Case  Japanese management style Glossary of Business Terms Index 
<br/><br/><label>ISBN: </label>0131193147 (pbk) 
<br/><br/><label>LCCN: </label>87022307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HD62.4  / .G76 1988