Cotton, David <br/><br/>
Elementary Market Leader :  Business English Course Book / 
David Cotton, David Falvey, and Simon Kent. 
 - 3rd ed.  
 - White Plains, NY :  Pearson Education Ltd.,  2016. 
 - 175 p. :  ill . ;  30 cm   + DVD-ROM. 
 - Market Leader .
<br/><br/> "3rd Edition Extra with business skills and self-assessment." (Front Cover). 
<br/><br/>Includes Grammar Reference, Audio Script and Glossary. 
<br/><br/>Unit 1: INTRODUCTIONS<br/>  DISCUSSION: Introduce yourself<br/>  TEXTS<br/>  Listening: An interview with a consultant <br/>  Reading: From small town to global leader<br/>  LANGUAGE WORK: Nationalities, to be, a /an with jobs, wh-questions<br/>  SKILLS: Introducing yourself and others<br/>  CASE STUDY: A job fair in Singapore: Decide on the successful candidate for a job<br/>  Writing: Email Unit 2: WORK AND LEISURE<br/>  DISCUSSION: Discuss what people want from work <br/>  TEXTS<br/>  Reading: Business diary: Eugene Kaspersky, Financial Times<br/>  Listening: An interview with Ros Pomeroy<br/>  LANGUAGE WORK: Days, months, dates, leisure activities, present simple, adverbs and expressions of frequency<br/>  SKILLS: Talking about work and leisure<br/>  CASE STUDY: Hudson Design Inc.: Resolve issues with unhappy staff<br/>  Writing: Email Unit 3: PROBLEMS<br/>  DISCUSSION: Talk about problems at work<br/>  TEXTS<br/>  Listening: An interview with a specialist in changer leadership<br/>  Reading: Call-centre interviews<br/>  LANGUAGE WORK: Adjectives too/enough, Present-simple: negatives and questions, have, some and any<br/>  SKILLS: Telephoning, solving problems<br/>  CASE STUDY: High-Style business rentals: Respond to negative customer feedback<br/>  Writing: Email WORKING ACROSS CULTURES: 1. EATING OUT REVISION UNIT A BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 TELEPHONING Unit 5: FOOD AND ENTERTAINING<br/>  DISCUSSION: Discuss food from different countries<br/>  TEXTS <br/>  Reading: India likes fast-food chains, Financial times<br/>  Listening: An interview with a specialist in change leadership<br/>  LANGUAGE WORK: Eating out some/any, countable and uncountable nouns<br/>  SKILLS: Making decisions<br/>  CASE STUDY: Which restaurant? Choose the right place to eat for some important clients<br/>  Writing: Email Unit 6: BUYING AND SELLING<br/>  DISCUSSION: Talk about buying different products<br/>  TEXTS<br/>  Reading: Uniqlo: a global success story<br/>  Listening: An interview with a management consultant<br/>  LANGUAGE WORK: Choosing a product; choosing a service; Past simple; Past time references<br/>  SKILLS: Describing a product<br/>  CASE STUDY: NP Innovations: Decide on a new product<br/>  Writing: Email WORKING ACROSS CULTURES: 2. COMMUNICATION STYLES REVISION UNIT B BUSINESS SKILLS: 2.1 MEETINGS; 2.2 PRESENTATIONS Unit 7: PEOPLE<br/>  DISCUSSION: Talk about how you like to work<br/>  TEXTS<br/>  Listening: Interviews with a management consultant<br/>  Reading: Women at the top: Andrea Jung – Financial Times<br/>  LANGUAGE WORK: Describing people; Past simple: negatives and questions; Question forms<br/>  SKILLS: Dealing with problems<br/>  CASE STUDY: Tell us about it: Give advice on problems at work<br/>  Writing: Reply to a problem message Unit 8: ADVERTISING<br/>  DISCUSSION: Do an advertising quiz<br/>  TEXTS  Reading: Volkswagen’s Black Beetle ad – Financial Times<br/>  Listening: An interview with an organisation development consultant<br/>  LANGUAGE WORK: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit<br/>  SKILLS: Participating in discussions<br/>  CASE STUDY: Excelsior Chocolate Products: Devise an advertising campaign<br/>  Writing: Product launch plan Unit 9: COMPANIES<br/>  DISCUSSION: Do a companies quiz<br/>  TEXTS<br/>  Listening: An interview with a specialist in change leadership<br/>  Reading: New markets for Games<br/>  LANGUAGE WORK: Describing companies; Present continuous; Present simple or present continuous<br/>  SKILLS: Starting a presentation<br/>  CASE STUDY: Presenting your company: Prepare a short presentation<br/>  Writing: Company profile WORKING ACROSS CULTURES: 3. DOING BUSINESS INTERNATIONALLY REVISION UNIT C BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 MEETINGS Unit 10: COMMUNICATION<br/>  DISCUSSION: Do a communications quiz<br/>  TEXTS<br/>  Listening: An interview with a management consultant<br/>  Reading: I’m a fan of Facebook, but not of video calls – Financial Times<br/>  LANGUAGE WORK: Internal communication; Talking about future plans; will<br/>  SKILLS: Making arrangements<br/>  CASE STUDY: Blakelock Engineering: Decide who should leave a company<br/>  Writing: Email Unit 11: CULTURES<br/>  DISCUSSION: Look at some tips for doing business in another country<br/>  TEXTS<br/>  Listening: Three people talk about cultural mistakes<br/>  Reading: Lessons in cultural difference – Financial Times<br/>  LANGUAGE WORK: Company cultures; should/shouldn’t; could/would<br/>  SKILLS: Identifying problems and agreeing action<br/>  CASE STUDY: The wind of change: Assess ideas for changing a company culture<br/>  Writing: Action minutes Unit 12: JOBS<br/>  DISCUSSION: Discuss jobs<br/>  TEXTS<br/>  Listening: An interview with an organisation development consultant<br/>  Reading: profile on a professional networking site<br/>  LANGUAGE WORK: Skills and abilities; Present perfect; Past simple and present perfect<br/>  SKILLS: Interview skills<br/>  CASE STUDY: Nelson & Harper Inc.: Interview candidates for a job<br/>  Writing: Letter WORKING ACROSS CULTURES: 4. TEAM WORKING REVISION UNIT D BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS Writing File Activity File Grammar Reference Audio Scripts 
<br/><br/> "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer www.marketleader.vocabtrainer.net" (Book Cover) 
<br/><br/> Course book intended for beginner-level learners of Business English. 
<br/><br/><label>ISBN: </label>9781292134758 (Course Book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Business English--Problems and exercises.<br/>English language--Study and teaching--Foreign speakers. <br/>Business English.