Allison, John <br/><br/>
The business 2.0.  B2 Upper Intermediate / 
John Allison and Jeremy Townend, with Paul Emmerson. 
 - [Edition 2013] 
 - Oxford :  Macmillan Education,  2013. 
 - 159 p. :  ill. in col. ;  30 cm. 
 - Business 2.0 .
<br/><br/> Includes review sections, additional material and recordings transcripts. 
<br/><br/>Includes a glossary. 
<br/><br/>"The Student's Book contains 48 modules in eight units. Each unit deals with a key sector of activity in the business world. There are six different types of modules:<br/>  About Business: These modules contain information and language for the topic area of each unit.<br/>  Vocabulary: These modules build on the important words and phrases associated with the topic and provide thorough practice.<br/>  Grammar: These modules help students practise the grammar in a communicative and meaningful way, in business situations relating to the unit topic.<br/>  Speaking: These modules develop understanding and speaking skills in typical business situations. In these modules, students build up a checklist of useful expressions to use in the speaking activities.<br/>  Writing: These modules provide practice for the most important types of document student will need to write at work. They analyse a model text, focus on key language and use both as a basis for doing a writing output activity.<br/>  Case Study: The case studies provide an opportunity to apply all the language, skills and ideas students have worked on in the unit. They present authentic problem-solving situations similar to those students will meet in business." (Publisher's Website) CONTENTS Business fundamentals - Business organization - Economic cycles - Breakeven analysis - CVs and recruitment 1. BUILDING A CAREER - About business<br/> 1.1 The education business<br/>  READING: What price a degree? - Discussion: Your degree – who should pay? VOCABULARY<br/>  1.2 Education and career - Collocations relating to education and funding - Action verbs for CVs - Verbs relating to career stages GRAMMAR<br/>  1.3 Tense review - Past, present and future tenses - Time markers<br/> SPEAKING  1.4 Interviewing: giving reasons - Roleplay: a job interview<br/> WRITING  1.5 Cover letters - Analysis: paragraph function - Language focus: dynamic sentences CASE STUDY  1.6 Mangalia Business School - Discussion, reading, listening and presentation relating to a Romanian business school 2. INFORMATION - About business 2.1 IT solutions<br/>  READING: The IT fallacy - Discussion: Attitudes to IT<br/> VOCABULARY  2.2 Information systems and communication - Comparisons - Verbs relating to IT - Expressions for giving information<br/> GRAMMAR <br/>  2.3 Comparing solutions and getting help - Comparatives and superlatives - <br/>Polite requests and responses SPEAKING<br/>  2.4 Telephoning - Expressions for telephoning - Roleplay: telephone situations WRITING<br/>  2.5 Memos - Analysis: paragraph order - Language focus: register CASE STUDY <br/>  2.6 Meteor bank - Discussion, reading and listening relating to a Nigerian bank Reviews 1 and 2 3. QUALITY - About business 3.1 What quality means<br/>  READING: Two kinds of quality - Discussion: “Taken-for-granted” quality, “enchanting” quality and planned obsolescence VOCABULARY<br/>  3.2 Quality and standards - Word-building - Adjectives relating to quality - Collocations relating to quality standards GRAMMAR<br/>  3.3 Passive structures and have something done - be + past participle (past, present and future tenses); modals - have something done SPEAKING<br/>  3.4 Delivering presentations Expressions for signposting - Presentation: presenting a product WRITING<br/>  3.5 Emailing: quality problems - Analysis: level of formality - Language focus: formal and informal expressions CASE STUDY<br/>  3.6 Zaluski Strawberries - Discussion, reading, listening and presentation relating to a Polish strawberry co-operative<br/> 4. FEEDBACK - About business 4.1 The project team<br/>  READING: Smells like team spirit - Discussion: Project management and team building VOCABULARY<br/>  4.2 Managing people and projects - Character descriptions - Adjectives for character types - Colloquial expressions - Project management collocations GRAMMAR<br/>  4.3 Regrets, speculation and habits - modals + have + past participle - Third conditional - used to; be/get used to SPEAKING  4.4 Coaching - Expressions for coaching - Roleplay: an interview between a manager and an employee WRITING<br/>  4.5 Reports - Analysis: paragraph function - Language focus: linking words and expressions CASE STUDY<br/>  4.6 Trident Overseas - Discussion, reading, listening and roleplay relating to a British oil company operating in Africa Reviews 3 and 4 5. SELLING MORE - About business 5.1 Social media marketing<br/>  READING: Social marketing doesn’t have to suck - Discussion: Attitudes to social media marketing VOCABULARY<br/>  5.2 The marketing mix - The four Ps, the four Cs, mix coherency and mix dynamics - Marketing techniques - Marketing collocations GRAMMAR<br/>  5.3 Questions for persuading - Question tags - Negative questions SPEAKING<br/>  5.4 Dealing with objections - Expressions for dealing with objections - Negotiation: selling a study trip WRITING<br/>  5.5 Mailshots and sales letters - Analysis: paragraph function an content - Language focus: the tripling technique CASE STUDY<br/>  5.6 Backchat Communications - Discussion, reading, listening and negotiation relating to a South Korean mobile phone supplier 6. NEW BUSINESS - About business 6.1 Developing a business<br/>  READING: Five simple rules for building a blockbuster brand - Discussion: Developing an idea for a new business VOCABULARY<br/>  6.2 Funding a start-up - Types of funding - Vocabulary related to funding - Steps in a funding application - Phrasal verbs GRAMMAR<br/>  6.3 Future continuous and future perfect - will be doing - will have done - will have been doing SPEAKING<br/>  6.4 Presentations: taking questions - Expressions for commenting on questions - Presentation: a 60-second talk  WRITING<br/>  6.5 A company profile - Analysis: structure guidelines - Language focus: impact collocations CASE STUDY<br/>  6.6 Angels of demons? - Discussion, reading, listening and presentation relating to pitching an idea to business angels Reviews 5 and 6 7. FINANCIAL CONTROL - About business 7.1 Accountants<br/>  READING: Why it’s trendy to be a future accountant - _Accountancy as a career choice VOCABULARY<br/>  7.2 Financial documents and regulation - Vocabulary relating to financial documents - Accounting terms - Verbs for enabling and preventing GRAMMAR<br/>  7.3 Cause and effect, ability, articles - owing to, stemmed from, led to, resulted in, etc. - can, could, was/were able to, managed to, succeeded in, etc. SPEAKING<br/>  7.4 Communicating in meetings - Expressions for communicating in meetings - Roleplay: a meeting WRITING<br/>  7.5 Minutes - Analysis: presentation and content - Language focus: action verbs CASE STUDY<br/>  7.6 Car-Glazer - Discussion, reading and listening relating to a Czech glass replacement company 8. FAIR TRADE - About business 8.1 Fair trade or free trade?<br/>  READING: Why fair trade is a bad deal - Discussion: Fair trade vs. free trade VOCABULARY<br/>  8.2 Contracts and corporate ethics - Collocations with contract - Expressions used in a contract - Types of unethical behaviour GRAMMAR  8.3 Obligation and permission, inversion - can, can’t, must, mustn’t, have to, don’t have to, (not) be allowed to - Using inversion in legal documents SPEAKING<br/>  8.4 Negotiating a compromise - Expressions for negotiating a compromise - Negotiation: trading commodities WRITING<br/>  8.5 Assertive writing - Analysis: adopting the correct tone - Language focus: assertive expressions CASE STUDY<br/>  8.6 Green Hills Coffee - Discussion, reading, listening and negotiation relating to a coffee producer and a Guatemalan supplier Reviews 7 and 8 Additional material Grammar and practice Recordings Glossary 
<br/><br/> Upper intermediate students (CEFR: B2) 
<br/><br/><label>ISBN: </label>9780230437968 (Student's Book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Business English--Textbooks for foreign speakers.<br/>English language--Business English--Study and teaching--Foreign speakers.<br/>English language--Business English--Problems, exercises, etc.