Gutjahr, Lothar <br/><br/>
English for Sales & Purchasing /  
Lothar Gutjahr & Sean Mahoney. 
 - 1st ed.  
 - Oxford :  Oxford University Press,  2009. 
 - 80 p. :  ill. ;  26 cm.  + 1 MultiROM. 
 - Oxford Business English Express .
<br/><br/> Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer. 
<br/><br/>Includes a glossary, appendices and transcript.  
<br/><br/>"English for Sales & Purchasing is part of the EXPRESS SERIES. It is the ideal quick course for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing. It can be used to supplement a regular coursebook, on its own - as a stand-alone intensive specialist course, or for self-study. With English for Sales & Purchasing, you'll be prepared for your next negotiation - whichever side you are on.<br/> Key Features of the Book:<br/>  A broad range of material targeting different areas of sales and purchasing<br/>  Realistic listening extracts presenting language in context<br/>  Stimulating role-plays<br/>  Authentic documents and correspondence<br/>  STARTER section at the beginning of each unit with topics for discussion and reflection<br/>  Appendix including an answer key, transcript, A-Z wordlist, and a glossary of useful phrases and vocabulary Key Features of the MultiROM:<br/>  Realistic listening extracts<br/>  Interactive exercises to practise the language of sales and purchasing" (Book Cover). CONTENTS:  1. Jobs and responsibilities<br/> Topics  Job titles and tasks<br/>  A sales meeting<br/>  A requisition Skills  Talking about your job  Talking about goals, objectives, and targets <br/>  Telephoning language 2. New contacts<br/> Topics  At a trade fair<br/>  Relationship building<br/>  Follow-up emails Skills  Being polite  Establishing contact at a trade fair<br/>  Small-talk strategies  Email conventions and phrases 3. Offers<br/> Topics  A sales pitch<br/>  The AIDA approach to sales<br/>  A request for proposal<br/>  An offer letter Skills  Offers, tenders, and bids  Talking about a product  The tendering (or bidding) process  Active listening 4. Negotiations<br/> Topics  Tips for successful negotiations<br/>  A company visit<br/>  Negotiating styles<br/>  Win-win negotiations Skills  discussing terms and conditions (conditional sentences)  Agreeing and disagreeing<br/>  Starting and ending a negotiation 5. Orders<br/> Topics  Telephone orders<br/>  An online order<br/>  A change to an order<br/>  Number and figures<br/>  Contract terms and phrases Skills  Exchanging information  Handling orders  Referring to numbers in an order<br/> 6. Customer care<br/> Topics  Dealing with problems over the telephone and in writing<br/>  An online complaint form Skills  Complaining effectively  Complaint management with CASH  Letters of complaint and apology<br/> Appendix  Test yourself<br/>  Partner files<br/>  Answer key<br/>  Transcripts<br/>  A-Z word list<br/>  Useful phrases and vocabulary 
<br/><br/> Intended for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing.<br/>Intermediate B1 (CEFR) 
<br/><br/><label>ISBN: </label>9780194579315 (Student Book with MultiROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Business English--Textbooks for foreign speakers.<br/>Purchasing agents--Terminology.<br/>Sales personnel--Terminology.<br/>English language--Self-instruction.<br/>English language--Business English--Problems, exercises, etc.<br/>English language--Sales and Purchasing.