TY  - BOOK
AU  - Gutjahr, Lothar
AU  - Mahoney, Sean
TI  - English for Sales & Purchasing / 
SN  - 9780194579315 (Student Book with MultiROM)
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press
KW  - English language
KW  - Business English
KW  - Textbooks for foreign speakers
KW  - Purchasing agents
KW  - Terminology
KW  - Sales personnel
KW  - Self-instruction
KW  - Problems, exercises, etc
KW  - Sales and Purchasing
N1  - Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer; Includes a glossary, appendices and transcript.; "English for Sales & Purchasing is part of the EXPRESS SERIES. It is the ideal quick course for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing. It can be used to supplement a regular coursebook, on its own - as a stand-alone intensive specialist course, or for self-study. With English for Sales & Purchasing, you'll be prepared for your next negotiation - whichever side you are on
; Key Features of the Book
; A broad range of material targeting different areas of sales and purchasing
; Realistic listening extracts presenting language in context
; Stimulating role-plays
; Authentic documents and correspondence
; STARTER section at the beginning of each unit with topics for discussion and reflection
; Appendix including an answer key, transcript, A-Z wordlist, and a glossary of useful phrases and vocabulary; Key Features of the MultiROM
; Realistic listening extracts
; Interactive exercises to practise the language of sales and purchasing" (Book Cover); CONTENTS:; 1. Jobs and responsibilities
; Topics; Job titles and tasks
; A sales meeting
; A requisition; Skills; Talking about your job; Talking about goals, objectives, and targets
; Telephoning language; 2. New contacts
; Topics; At a trade fair
; Relationship building
; Follow-up emails; Skills; Being polite; Establishing contact at a trade fair
; Small-talk strategies; Email conventions and phrases; 3. Offers
; Topics; A sales pitch
; The AIDA approach to sales
; A request for proposal
; An offer letter; Skills; Offers, tenders, and bids; Talking about a product; The tendering (or bidding) process; Active listening; 4. Negotiations
; Topics; Tips for successful negotiations
; A company visit
; Negotiating styles
; Win-win negotiations; Skills; discussing terms and conditions (conditional sentences); Agreeing and disagreeing
; Starting and ending a negotiation; 5. Orders
; Topics; Telephone orders
; An online order
; A change to an order
; Number and figures
; Contract terms and phrases; Skills; Exchanging information; Handling orders; Referring to numbers in an order
; 6. Customer care
; Topics; Dealing with problems over the telephone and in writing
; An online complaint form; Skills; Complaining effectively; Complaint management with CASH; Letters of complaint and apology
; Appendix; Test yourself
; Partner files
; Answer key
; Transcripts
; A-Z word list
; Useful phrases and vocabulary; Intended for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing.
Intermediate B1 (CEFR)
UR  - https://goo.gl/Dz8147
ER  -