000 04005cam a22004578a 4500
999 _c2818
_d2818
003 OSt
005 20191216195934.0
008 900615s1990 onc 00010 eng u
020 _a0776602721 (pbk)
035 _a(OCoLC)22279536
040 _aOOU
_beng
_cJCRC
055 0 1 _aPE1477
082 0 _a808/.062
099 _aPE 1477 .J48 1990
100 1 _aJewinski, Ed,
_d1948-
245 1 0 _aHow to Write an Executive Summary /
_cEd Jewinski and Judi Jewinski.
260 _aOttawa :
_bUniversity of Ottawa Press,
_c1990.
263 _a9009.
300 _axiv, 114 p. :
_bill. ;
_c23 cm.
505 _a"Today's managers and administrators of corporations, companies and government offices depend on executive summaries to save themselves time and money. That's because a good executive summary immediately allows the reader to make the right decision at the right time and to delegate responsibility appropriately.
505 _aAs the authors of this book explain in simple and straightforward terms, the executive summary isn't just short, it's concise; and it isn't just condensed, it's exact. The reader of a well-written executive summary is able to act instantly and responsibly on the basis of the relevant, accurate and time-efficient information it encapsulates. The message of this book is clear: anything short of precision won't do; anything longer wastes time.
505 _aEd and Judi Jewinski have been training writers to be concise, exact and explicit since 1973.
505 _aCONTENTS
505 _aAcknowledgements
505 _aHow to use this book
505 _aSection I: The Theory
_tWhy Tackle the Executive Summary?
505 _aChapter 1: Towards a Definition
_t1. What Do Summaries Do?
_t2. From Writer to Reader: Who Is Your Audience?
_t3. Identifying Your Own Purpose
_t4. Getting Organized
_t5. The Scientific Shortcut
_t6. The Purpose = The Main Point
_t7. The Four Steps
_t8. Focusing on Contents
505 _aChapter 2: Down to Specifics
_t1. Ways of Reasoning
_t2. The Generality Pyramid
_t3. The Case for Tables, Charts and Diagrams
_t4. The Case for Bullets
_t5. In Summary...
505 _aSection II: The Practice
_tThe Executive Summary in Context
505 _aChapter 3: Summarizing Reports
_t1. Overview
_t2. The Approach: Accounting for Structure
_t3. An Example: The One-Minute Management Summary
_t4. An Exercise: The Marlon Report Summary
505 _aChapter 4: Summarizing Technical Reports and Documents
_t1. Overview
_t2. The Approach: Managing the Technical Language
_t3. Example A: The Overall Summary
_t4. Example B: Summary of the Findings
_t5. Example C: Summary of the Recommendations
505 _aChapter 5: Summarizing Proposals
_t1. Overview
_t2. The Approach: Confirming Your Competitiveness
_t3. An Example: Executive Summary - Project KIDS
_t4. Exercise A: Bullet Summary - Project KIDS
_t5. Exercise B: Manitou Tourism Strategy Summary
505 _aChapter 6: Summarizing Spoken Material
_t1. Overview
_t2. The Approach: Preparing Official Minutes - Example: Manitou Tourism Task Force Minutes
_t3. The Approach: Preparing Prose Notes - Example: Summary of an Interview
_t4. An Exercise: Summarizing from a Transcript
505 _aChapter 7: Summarizing Questionnaires and Surveys
_t1. Overview
_t2. The Approach: Making Results Readable
_t3. An Example: A Chapter Summary
_t4. Exercises: The Geronimo Survey
505 _aChapter 8: Summarizing Instructions
_t1. Overview
_t2. The Approach: Justifying the Steps
_t3. An Example: A Chapter Summary
_t4. An Exercise: "How to Prepare a Speech"
505 _aChapter 9: Make Every Word Count
_t1. Overview
_t2. Reduce Wordiness: Avoid weak verbs -- Avoid writing in the passive voice -- Avoid Redundant Expressions -- Use short substitues for long-winded phrases -- Reduce which/that/who clauses -- Exercise
_t3. Avoid Unnecessary Formality
_t4. Avoid Slanted Language
505 _aThe Last Word
650 0 _aAbstracting.
700 1 _aJewinski, Judi,
_d1952-
942 _2z
_cBK