Lougheed, Lin, 1946-
Business Communication : Ten Steps to Success / Lin Lougheed. - Reading, MA : Addison-Wesley, 1993. - viii, 136 p. : ill. ; 28 cm. - English for business success .
CONTENTS Step 1 Be Positive Case Studies: Making a Bad Impression -- Making a Good Impression Personal Success Skills: Greeting People Positively -- Using Positive Body Language -- Understanding Cultural Differences Language Skills: Recognizing Positive and Negative Statements Step 2 Be Thoughtful Case Studies: Losing a Potential Customer -- Impressing a Potential Customer Personal Success Skills: Introducing Yourself -- Remembering Names Language Skills: Recognizing Question Types -- Reading Follow-up Letters -- Writing Follow-up Letters Step 3 Be a Team Player Case Studies: Making New Colleagues Feel Uneasy -- Making New Colleagues Feel Welcome Personal Success Skills: Being Aware of the Corporate Structure -- Learning What Your Colleagues Do Language Skills: Using Articles a and the Correctly -- Recognizing Prepositions -- Reading a Company Directory -- Writing Thank-you Notes Step 4 Be Interested Case Studies: Having an Unsuccessful Conversation -- Having a Successful Conversation Personal Success Skills: Making Introductions -- Offering Personal Information -- Finding Something in Common Language Skills: Recognizing Question Types -- Combining Sentences -- Reading a Newspaper Index -- Writing Follow-up Notes Step 5 Be Organized Case Studies: Being Disorganized -- Making an Appointment and Setting an Agenda Personal Success Skills: Keeping a Calendar -- Suggesting Alternatives -- Being Concise Language Skills: Using Time Expressions -- Reading a Timeline -- Writing "To Do" Lists Step 6 Be Punctual Case Studies: Arriving Late for an Appointment -- Arriving Early for an Appointment Personal Success Skills: Arriving Ahead of Schedule -- Apologizing for Being Late -- Accepting Apologies Language Skills: Using the Past Tense -- Reading Invitations -- Writing an Apology Step 7 Be Prepared Case Studies: Giving an Unprepared Presentation -- Giving a Prepared Presentation Personal Success Skills: Being Prepared -- Giving Sufficient Details -- Asking the Right Questions Language Skills: Reading Graphs and Charts -- Proofreading Carefully -- Recognizing Infinitives -- Reading for Details -- Writing with Details Step 8 Be Polite Case Studies: Being Impolite on the Phone -- Being Polite on the Phone Personal Success Skills: Identifying Yourself -- Stating Your Purpose -- Using Polite Expressions -- Suggesting Alternatives Language Skills: Expressing Appreciation -- Reading Telephone Messages -- Writing Telephone Messages Step 9 Be Patient Case Studies: Giving Negative Feedback -- Giving Positive Feedback Personal Success Skills: Giving Positive Suggestions -- Making Positive Comments -- Making Polite Requests Language Skills: Using This and There as Subjects -- Using the Passive Voice -- Reading Instructions -- Using Should -- Writing Polite Requests
"Business Communication is designed to provide intermediate students with the language and the personal skills that will help them interact effectively with colleagues in the workplace. Then chapters arranged in "Steps" such as Be Positive and Be Organized help students learn how words express attitudes that can greatly affect working relationships. Illustrated case studies help students compare opposing interpersonal styles and analyze their own styles. A variety of Language Skills activities help students practice grammar patterns they will use in actual business situations. Personal Success Skills activities further develop students' ability to function in the workplace. A complete Answer Key permits students to use Business Communication in a self-study context." (Book Cover)
0201516764 (pbk)
93184329
Business communication--Handbooks, manuals, etc.
English language--Business English--Handbooks, manuals, etc.
HF5718 / .L68 1993
658.4/5
Business Communication : Ten Steps to Success / Lin Lougheed. - Reading, MA : Addison-Wesley, 1993. - viii, 136 p. : ill. ; 28 cm. - English for business success .
CONTENTS Step 1 Be Positive Case Studies: Making a Bad Impression -- Making a Good Impression Personal Success Skills: Greeting People Positively -- Using Positive Body Language -- Understanding Cultural Differences Language Skills: Recognizing Positive and Negative Statements Step 2 Be Thoughtful Case Studies: Losing a Potential Customer -- Impressing a Potential Customer Personal Success Skills: Introducing Yourself -- Remembering Names Language Skills: Recognizing Question Types -- Reading Follow-up Letters -- Writing Follow-up Letters Step 3 Be a Team Player Case Studies: Making New Colleagues Feel Uneasy -- Making New Colleagues Feel Welcome Personal Success Skills: Being Aware of the Corporate Structure -- Learning What Your Colleagues Do Language Skills: Using Articles a and the Correctly -- Recognizing Prepositions -- Reading a Company Directory -- Writing Thank-you Notes Step 4 Be Interested Case Studies: Having an Unsuccessful Conversation -- Having a Successful Conversation Personal Success Skills: Making Introductions -- Offering Personal Information -- Finding Something in Common Language Skills: Recognizing Question Types -- Combining Sentences -- Reading a Newspaper Index -- Writing Follow-up Notes Step 5 Be Organized Case Studies: Being Disorganized -- Making an Appointment and Setting an Agenda Personal Success Skills: Keeping a Calendar -- Suggesting Alternatives -- Being Concise Language Skills: Using Time Expressions -- Reading a Timeline -- Writing "To Do" Lists Step 6 Be Punctual Case Studies: Arriving Late for an Appointment -- Arriving Early for an Appointment Personal Success Skills: Arriving Ahead of Schedule -- Apologizing for Being Late -- Accepting Apologies Language Skills: Using the Past Tense -- Reading Invitations -- Writing an Apology Step 7 Be Prepared Case Studies: Giving an Unprepared Presentation -- Giving a Prepared Presentation Personal Success Skills: Being Prepared -- Giving Sufficient Details -- Asking the Right Questions Language Skills: Reading Graphs and Charts -- Proofreading Carefully -- Recognizing Infinitives -- Reading for Details -- Writing with Details Step 8 Be Polite Case Studies: Being Impolite on the Phone -- Being Polite on the Phone Personal Success Skills: Identifying Yourself -- Stating Your Purpose -- Using Polite Expressions -- Suggesting Alternatives Language Skills: Expressing Appreciation -- Reading Telephone Messages -- Writing Telephone Messages Step 9 Be Patient Case Studies: Giving Negative Feedback -- Giving Positive Feedback Personal Success Skills: Giving Positive Suggestions -- Making Positive Comments -- Making Polite Requests Language Skills: Using This and There as Subjects -- Using the Passive Voice -- Reading Instructions -- Using Should -- Writing Polite Requests
"Business Communication is designed to provide intermediate students with the language and the personal skills that will help them interact effectively with colleagues in the workplace. Then chapters arranged in "Steps" such as Be Positive and Be Organized help students learn how words express attitudes that can greatly affect working relationships. Illustrated case studies help students compare opposing interpersonal styles and analyze their own styles. A variety of Language Skills activities help students practice grammar patterns they will use in actual business situations. Personal Success Skills activities further develop students' ability to function in the workplace. A complete Answer Key permits students to use Business Communication in a self-study context." (Book Cover)
0201516764 (pbk)
93184329
Business communication--Handbooks, manuals, etc.
English language--Business English--Handbooks, manuals, etc.
HF5718 / .L68 1993
658.4/5