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Market leader : course book : upper intermediate Business English / David Cotton, David Falvey, Simon Kent.

Par : Cotton, David, 1937-.
Collaborateur(s) : Falvey, David | Kent, Simon, 1953-.
Éditeur : Edinburgh : Pearson Educational, 2001Édition : 1st ed.Description :176 p. : ill. en coul. ; 30 cm.ISBN : 0582434645.Sujet(s) : Anglais commercial (Langue) | Enseignement | Langue seconde | Allophone | Anglais (Langue) -- Anglais commercial -- Manuels pour allophones | Anglais (Langue) -- Anglais commercial -- Problèmes et exercicesGenre/Forme :Matériel didactique (Descripteur de forme)
Dépouillement complet :
''Market Leader Upper Intermediate New Edition'' retains the dynamic and effective approach to business English that has made the course so successful in classes worldwide. With its new listening content and thoroughly updated material from authentic business sources such as the Financial Times, it reflects the fast-changing world of business.
New Self-Study CD-ROMs contain: Video Interactive case studies Language reviews Vocabulary exercises Skills practice Listening activities (this disc can also be played as an audio CD)
Other updated components include: Teacher's Resource Book with New Test Master CD-ROM Practice File Test File. '' (Book Cover)
MAP OF THE BOOK:
Unit 1 Communication
Discussion What Makes a Good Communicator?
Texts Reading: Internal communication - Financial Times Listening: An Interview with a Marketing Manager for Mobile Media
Language Work Words to Describe Good and Bad Communicators Idioms
Skills Dealing with Communication Breakdown
Case Study HCPS: Improve Communication in a Global Company Writing: e-mail
Unit 2 International Marketing
Discussion Discussion of International Brands
Texts Reading: Coffee culture - Financial Times Listening: An interview with a marketing specialist
Language Work Marketing collocations Noun compounds and noun phrases
Skills Brainstorming
Case study Zumo - creating a global brand: Reposition a sports drink for the global market. Writing: e-mail
Unit 3 Building Relationships
Discussion Discuss business relationship and do a quiz
Texts Reading: AIG knows everyone - Financial Times Listening: An interview with a Chinese business executive
Language work Words to describe relations Multi-word verbs
Skills Networking
Case study Getting to know you: Discuss ways to promote customer loyalty Writing: sales letter
Unit 4 Success
Discussion Defining success Comparing similarities and differences between two companies
Texts Reading: Steve Jobs - Guardian Listening: An interview with the founder of a successful business
Language work Present and past tenses Prefixes
Skills Negotiating
Case study: Camden FC: Negotiate a sponsorship deal for a football team Writing: press release or letter
Unit 5 Job Satisfaction Discuss motivation and do a quiz on stress Discuss what makes a job satisfying
Texts Perks that work - Virginia Business Online Listening: An interview with the Human Resources Director of a large company
Language work Words for describing motivating factors Passives
Skills Handling difficult situations
Case study Once attraction: Devise a policy on close relationship at work Writing: guidelines
Unit 6 Risk
Discussion Discuss everyday risk and risk in business
Texts Reading: Planning for the future - Financial Times Listening: An interview with the Chief Executive of a risk management company
Language work Words for describing risks Adverbs of degree
Skills Reaching agreement
Case study Suprema cars: Consider options to improve a car manufacturing company's profits Writing: report
Unit 7 E-Commerce
Discussion Discuss the use of the Internet
Texts Reading: Internet shopping - Financial Times Listening: An interview with a marketing director of a computer company selling online
Language work Internet terms Conditionals
Skills Presentations
Case study KGV Europe: Decide whether a music retailer should trade on the Internet Writing: e-mail
Unit 8 Team building
Discussion Do a quiz about thinking styles
Texts Reading: The key to successful team building - Benjarong Magazine, Thailand Listening: An interview with an American specialist in Human Resources
Language Work Prefixes Modal perfect
Skills Resolving conflict
Case study The new boss: Look at ways of improving the performance of a sales team Writing: Letter
Unit 9 Raising finance
Discussion Ways of raising money
Texts Reading: Raising finance - Tutor 2u website Listening: An interview with a specialist in finance
Language work Idioms Dependent prepositions
Skills Negotiating
Case study Vision Film Company: Negotiate a finance package to make a feature film Writing: e-mail
Unit 10 Customer Service
Discussion What people complaint about Customers' complaints
Texts Reading: Customers first - Financial Times Listening: An interview with a retail sales director at a well-known department store
Language work Handling complaints Gerunds
Skills Active listening
Case study Hermes communications: Prioritise and deal with complaints Writing: report
Unit 11 Crisis Management
Discussion When is a problem a crisis?
Texts Reading: Client relationship on a cruise ship - Financial Times Listening: An interview with a crisis management expert
Language work Noun phrases with and without ''of'' Contrast and addition
Skills Asking and answering difficult questions
Case study Game over: Manage a crisis over pirated software Writing: report
Unit 12 Management styles
Discussion Do's and Don'ts for managers
Texts Reading: Three management styles - CEO Refresher website Listening: An interview with an expert on management styles
Language work Management qualities Text reference
Skills Putting people at ease
Case study Zenova: Assess feedback from employees to improve management styles Writing: Action minutes
Unit 13: Takeovers and mergers
Discussion Pros and cons of takeovers and mergers
Texts Reading: Making a merger or takeover work - Financial Times Listening: An interview with an expert on acquisitions
Language work Words to describe takeovers and mergers Headlines
Skills Summarising in presentations
Case study Bon Appetit PLC: Discuss the risk of takeover and consider making new acquisitions Writing: report
Unit 14: The future of business
Discussion Personal predictions
Texts Reading: New working model for the future - Financial Times Listening: An interview with the head of a knowledge venturing company
Language work Describing the future Prediction and probability
Skills Telephoning customers and getting the right information
Case study Yedo Department Stores: Look at trends and increase profitability of a deprartment store Writing: report
Revision B unit B
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''Market Leader Upper Intermediate New Edition'' retains the dynamic and effective approach to business English that has made the course so successful in classes worldwide. With its new listening content and thoroughly updated material from authentic business sources such as the Financial Times, it reflects the fast-changing world of business.

New Self-Study CD-ROMs contain: Video Interactive case studies Language reviews Vocabulary exercises Skills practice Listening activities (this disc can also be played as an audio CD)

Other updated components include: Teacher's Resource Book with New Test Master CD-ROM Practice File Test File. '' (Book Cover)

MAP OF THE BOOK:

Unit 1 Communication

Discussion What Makes a Good Communicator?

Texts Reading: Internal communication - Financial Times Listening: An Interview with a Marketing Manager for Mobile Media

Language Work Words to Describe Good and Bad Communicators Idioms

Skills Dealing with Communication Breakdown

Case Study HCPS: Improve Communication in a Global Company Writing: e-mail

Unit 2 International Marketing

Discussion Discussion of International Brands

Texts Reading: Coffee culture - Financial Times Listening: An interview with a marketing specialist

Language Work Marketing collocations Noun compounds and noun phrases

Skills Brainstorming

Case study Zumo - creating a global brand: Reposition a sports drink for the global market. Writing: e-mail

Unit 3 Building Relationships

Discussion Discuss business relationship and do a quiz

Texts Reading: AIG knows everyone - Financial Times Listening: An interview with a Chinese business executive

Language work Words to describe relations Multi-word verbs

Skills Networking

Case study Getting to know you: Discuss ways to promote customer loyalty Writing: sales letter

Unit 4 Success

Discussion Defining success Comparing similarities and differences between two companies

Texts Reading: Steve Jobs - Guardian Listening: An interview with the founder of a successful business

Language work Present and past tenses Prefixes

Skills Negotiating

Case study: Camden FC: Negotiate a sponsorship deal for a football team Writing: press release or letter

Unit 5 Job Satisfaction Discuss motivation and do a quiz on stress Discuss what makes a job satisfying

Texts Perks that work - Virginia Business Online Listening: An interview with the Human Resources Director of a large company

Language work Words for describing motivating factors Passives

Skills Handling difficult situations

Case study Once attraction: Devise a policy on close relationship at work Writing: guidelines

Unit 6 Risk

Discussion Discuss everyday risk and risk in business

Texts Reading: Planning for the future - Financial Times Listening: An interview with the Chief Executive of a risk management company

Language work Words for describing risks Adverbs of degree

Skills Reaching agreement

Case study Suprema cars: Consider options to improve a car manufacturing company's profits Writing: report

Unit 7 E-Commerce

Discussion Discuss the use of the Internet

Texts Reading: Internet shopping - Financial Times Listening: An interview with a marketing director of a computer company selling online

Language work Internet terms Conditionals

Skills Presentations

Case study KGV Europe: Decide whether a music retailer should trade on the Internet Writing: e-mail

Unit 8 Team building

Discussion Do a quiz about thinking styles

Texts Reading: The key to successful team building - Benjarong Magazine, Thailand Listening: An interview with an American specialist in Human Resources

Language Work Prefixes Modal perfect

Skills Resolving conflict

Case study The new boss: Look at ways of improving the performance of a sales team Writing: Letter

Unit 9 Raising finance

Discussion Ways of raising money

Texts Reading: Raising finance - Tutor 2u website Listening: An interview with a specialist in finance

Language work Idioms Dependent prepositions

Skills Negotiating

Case study Vision Film Company: Negotiate a finance package to make a feature film Writing: e-mail

Unit 10 Customer Service

Discussion What people complaint about Customers' complaints

Texts Reading: Customers first - Financial Times Listening: An interview with a retail sales director at a well-known department store

Language work Handling complaints Gerunds

Skills Active listening

Case study Hermes communications: Prioritise and deal with complaints Writing: report

Unit 11 Crisis Management

Discussion When is a problem a crisis?

Texts Reading: Client relationship on a cruise ship - Financial Times Listening: An interview with a crisis management expert

Language work Noun phrases with and without ''of'' Contrast and addition

Skills Asking and answering difficult questions

Case study Game over: Manage a crisis over pirated software Writing: report

Unit 12 Management styles

Discussion Do's and Don'ts for managers

Texts Reading: Three management styles - CEO Refresher website Listening: An interview with an expert on management styles

Language work Management qualities Text reference

Skills Putting people at ease

Case study Zenova: Assess feedback from employees to improve management styles Writing: Action minutes

Unit 13: Takeovers and mergers

Discussion Pros and cons of takeovers and mergers

Texts Reading: Making a merger or takeover work - Financial Times Listening: An interview with an expert on acquisitions

Language work Words to describe takeovers and mergers Headlines

Skills Summarising in presentations

Case study Bon Appetit PLC: Discuss the risk of takeover and consider making new acquisitions Writing: report

Unit 14: The future of business

Discussion Personal predictions

Texts Reading: New working model for the future - Financial Times Listening: An interview with the head of a knowledge venturing company

Language work Describing the future Prediction and probability

Skills Telephoning customers and getting the right information

Case study Yedo Department Stores: Look at trends and increase profitability of a deprartment store Writing: report

Revision B unit B

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