Includes index.

"Targeted for intermediate to advanced level students of English, this new text uses actual case studies along with language-focused exercises to present Business English - and to bring international business world realities to the classroom.

Each chapter consists of seven segments:
1. Prereading Exercises help students focus on the key issues in each case.
2. The Case presents a business situation, involving a problem, that provides a meaningful context for the language.
3. Comprehension Questions allow students to identity the main ideas, facts. and concepts of the case.
4. Vocabulary Development Exercises build student vocabulary and help develop speaking skills.
5. Critical Thinking sections challenge students to use higher level cognitive skills.
6. Research Activities show students how to draw on their local business community's resources.
7. Case Analysis segments call for small group work, in order to review solutions to the cases.

All of these features help students develop flexible and creative language skills within a meaningful context" (Book Cover).

CONTENTS

Introduction

Acknowledgements

1. The XM Company Case (Part A) Comparative advantage in international trade

2. The XM Company Case (Part B) Protecting against exchange risk

3. The Ameritech Corporation Case Cultural differences in business practices

4. The Monster Chomp Cookies Case International marketing

5. The West African Electric Case Government/business relations

6. The Bell South Case Borrowing in international financial markets

7. The Hong Kong and Shanghai Banking Corporation Case Bank Strategy and structure for foreign-market entry

8. The Fabrica Peruana Case Trade financing

9. The U.S. Auto Industry Case Competitiveness between countries

10. The IBM Consumer Electronics Case Logistics

11. The Productos de Madera Case Capital budgeting

12. The Morioka Manufacturing Case Japanese management style

Glossary of Business Terms

Index