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Elementary Market Leader : Business English Course Book / David Cotton, David Falvey, and Simon Kent.

Par : Cotton, David.
Collaborateur(s) : Falvey, David | Kent, Simon.
Collection : Market Leader. Éditeur : White Plains, NY : Pearson Education Ltd., 2016Édition : 3rd ed.Description :175 p. : ill . ; 30 cm + DVD-ROM.ISBN : 9781292134758 (Course Book).Sujet(s) : English language -- Business English -- Problems and exercises | English language -- Study and teaching -- Foreign speakers | Business EnglishRessources en ligne : Publisher's Website. | Check the Ottawa Public Library (OPL) catalog.
Dépouillement complet :
Unit 1: INTRODUCTIONS DISCUSSION: Introduce yourself TEXTS Listening: An interview with a consultant Reading: From small town to global leader LANGUAGE WORK: Nationalities, to be, a /an with jobs, wh-questions SKILLS: Introducing yourself and others CASE STUDY: A job fair in Singapore: Decide on the successful candidate for a job Writing: Email
Unit 2: WORK AND LEISURE DISCUSSION: Discuss what people want from work TEXTS Reading: Business diary: Eugene Kaspersky, Financial Times Listening: An interview with Ros Pomeroy LANGUAGE WORK: Days, months, dates, leisure activities, present simple, adverbs and expressions of frequency SKILLS: Talking about work and leisure CASE STUDY: Hudson Design Inc.: Resolve issues with unhappy staff Writing: Email
Unit 3: PROBLEMS DISCUSSION: Talk about problems at work TEXTS Listening: An interview with a specialist in changer leadership Reading: Call-centre interviews LANGUAGE WORK: Adjectives too/enough, Present-simple: negatives and questions, have, some and any SKILLS: Telephoning, solving problems CASE STUDY: High-Style business rentals: Respond to negative customer feedback Writing: Email
WORKING ACROSS CULTURES: 1. EATING OUT
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 TELEPHONING
Unit 5: FOOD AND ENTERTAINING DISCUSSION: Discuss food from different countries TEXTS Reading: India likes fast-food chains, Financial times Listening: An interview with a specialist in change leadership LANGUAGE WORK: Eating out some/any, countable and uncountable nouns SKILLS: Making decisions CASE STUDY: Which restaurant? Choose the right place to eat for some important clients Writing: Email
Unit 6: BUYING AND SELLING DISCUSSION: Talk about buying different products TEXTS Reading: Uniqlo: a global success story Listening: An interview with a management consultant LANGUAGE WORK: Choosing a product; choosing a service; Past simple; Past time references SKILLS: Describing a product CASE STUDY: NP Innovations: Decide on a new product Writing: Email
WORKING ACROSS CULTURES: 2. COMMUNICATION STYLES
REVISION UNIT B
BUSINESS SKILLS: 2.1 MEETINGS; 2.2 PRESENTATIONS
Unit 7: PEOPLE DISCUSSION: Talk about how you like to work TEXTS Listening: Interviews with a management consultant Reading: Women at the top: Andrea Jung – Financial Times LANGUAGE WORK: Describing people; Past simple: negatives and questions; Question forms SKILLS: Dealing with problems CASE STUDY: Tell us about it: Give advice on problems at work Writing: Reply to a problem message
Unit 8: ADVERTISING DISCUSSION: Do an advertising quiz TEXTS Reading: Volkswagen’s Black Beetle ad – Financial Times Listening: An interview with an organisation development consultant LANGUAGE WORK: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit SKILLS: Participating in discussions CASE STUDY: Excelsior Chocolate Products: Devise an advertising campaign Writing: Product launch plan
Unit 9: COMPANIES DISCUSSION: Do a companies quiz TEXTS Listening: An interview with a specialist in change leadership Reading: New markets for Games LANGUAGE WORK: Describing companies; Present continuous; Present simple or present continuous SKILLS: Starting a presentation CASE STUDY: Presenting your company: Prepare a short presentation Writing: Company profile
WORKING ACROSS CULTURES: 3. DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 MEETINGS
Unit 10: COMMUNICATION DISCUSSION: Do a communications quiz TEXTS Listening: An interview with a management consultant Reading: I’m a fan of Facebook, but not of video calls – Financial Times LANGUAGE WORK: Internal communication; Talking about future plans; will SKILLS: Making arrangements CASE STUDY: Blakelock Engineering: Decide who should leave a company Writing: Email
Unit 11: CULTURES DISCUSSION: Look at some tips for doing business in another country TEXTS Listening: Three people talk about cultural mistakes Reading: Lessons in cultural difference – Financial Times LANGUAGE WORK: Company cultures; should/shouldn’t; could/would SKILLS: Identifying problems and agreeing action CASE STUDY: The wind of change: Assess ideas for changing a company culture Writing: Action minutes
Unit 12: JOBS DISCUSSION: Discuss jobs TEXTS Listening: An interview with an organisation development consultant Reading: profile on a professional networking site LANGUAGE WORK: Skills and abilities; Present perfect; Past simple and present perfect SKILLS: Interview skills CASE STUDY: Nelson & Harper Inc.: Interview candidates for a job Writing: Letter
WORKING ACROSS CULTURES: 4. TEAM WORKING
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
Writing File
Activity File
Grammar Reference
Audio Scripts
Résumé : "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer www.marketleader.vocabtrainer.net" (Book Cover)
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Type de document Site actuel Collection Cote Numéro de copie Statut Notes Date d'échéance Code à barres
Matériaux mélangés Matériaux mélangés CR Julien-Couture RC (Teaching)
General Stacks
Non-fiction SPE COT (Parcourir l'étagère) 1 (DVD-ROM) Disponible DVD-ROM is enclosed with the student book. A027860
Matériaux mélangés Matériaux mélangés CR Julien-Couture RC (Teaching)
General Stacks
Non-fiction SPE COT (Parcourir l'étagère) 1 (Student Book) Disponible A027859

"3rd Edition Extra with business skills and self-assessment." (Front Cover).

Includes Grammar Reference, Audio Script and Glossary.

Unit 1: INTRODUCTIONS
DISCUSSION: Introduce yourself
TEXTS
Listening: An interview with a consultant
Reading: From small town to global leader
LANGUAGE WORK: Nationalities, to be, a /an with jobs, wh-questions
SKILLS: Introducing yourself and others
CASE STUDY: A job fair in Singapore: Decide on the successful candidate for a job
Writing: Email

Unit 2: WORK AND LEISURE
DISCUSSION: Discuss what people want from work
TEXTS
Reading: Business diary: Eugene Kaspersky, Financial Times
Listening: An interview with Ros Pomeroy
LANGUAGE WORK: Days, months, dates, leisure activities, present simple, adverbs and expressions of frequency
SKILLS: Talking about work and leisure
CASE STUDY: Hudson Design Inc.: Resolve issues with unhappy staff
Writing: Email

Unit 3: PROBLEMS
DISCUSSION: Talk about problems at work
TEXTS
Listening: An interview with a specialist in changer leadership
Reading: Call-centre interviews
LANGUAGE WORK: Adjectives too/enough, Present-simple: negatives and questions, have, some and any
SKILLS: Telephoning, solving problems
CASE STUDY: High-Style business rentals: Respond to negative customer feedback
Writing: Email

WORKING ACROSS CULTURES: 1. EATING OUT

REVISION UNIT A

BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 TELEPHONING

Unit 5: FOOD AND ENTERTAINING
DISCUSSION: Discuss food from different countries
TEXTS
Reading: India likes fast-food chains, Financial times
Listening: An interview with a specialist in change leadership
LANGUAGE WORK: Eating out some/any, countable and uncountable nouns
SKILLS: Making decisions
CASE STUDY: Which restaurant? Choose the right place to eat for some important clients
Writing: Email

Unit 6: BUYING AND SELLING
DISCUSSION: Talk about buying different products
TEXTS
Reading: Uniqlo: a global success story
Listening: An interview with a management consultant
LANGUAGE WORK: Choosing a product; choosing a service; Past simple; Past time references
SKILLS: Describing a product
CASE STUDY: NP Innovations: Decide on a new product
Writing: Email

WORKING ACROSS CULTURES: 2. COMMUNICATION STYLES

REVISION UNIT B

BUSINESS SKILLS: 2.1 MEETINGS; 2.2 PRESENTATIONS

Unit 7: PEOPLE
DISCUSSION: Talk about how you like to work
TEXTS
Listening: Interviews with a management consultant
Reading: Women at the top: Andrea Jung – Financial Times
LANGUAGE WORK: Describing people; Past simple: negatives and questions; Question forms
SKILLS: Dealing with problems
CASE STUDY: Tell us about it: Give advice on problems at work
Writing: Reply to a problem message

Unit 8: ADVERTISING
DISCUSSION: Do an advertising quiz
TEXTS Reading: Volkswagen’s Black Beetle ad – Financial Times
Listening: An interview with an organisation development consultant
LANGUAGE WORK: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit
SKILLS: Participating in discussions
CASE STUDY: Excelsior Chocolate Products: Devise an advertising campaign
Writing: Product launch plan

Unit 9: COMPANIES
DISCUSSION: Do a companies quiz
TEXTS
Listening: An interview with a specialist in change leadership
Reading: New markets for Games
LANGUAGE WORK: Describing companies; Present continuous; Present simple or present continuous
SKILLS: Starting a presentation
CASE STUDY: Presenting your company: Prepare a short presentation
Writing: Company profile

WORKING ACROSS CULTURES: 3. DOING BUSINESS INTERNATIONALLY

REVISION UNIT C

BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 MEETINGS

Unit 10: COMMUNICATION
DISCUSSION: Do a communications quiz
TEXTS
Listening: An interview with a management consultant
Reading: I’m a fan of Facebook, but not of video calls – Financial Times
LANGUAGE WORK: Internal communication; Talking about future plans; will
SKILLS: Making arrangements
CASE STUDY: Blakelock Engineering: Decide who should leave a company
Writing: Email

Unit 11: CULTURES
DISCUSSION: Look at some tips for doing business in another country
TEXTS
Listening: Three people talk about cultural mistakes
Reading: Lessons in cultural difference – Financial Times
LANGUAGE WORK: Company cultures; should/shouldn’t; could/would
SKILLS: Identifying problems and agreeing action
CASE STUDY: The wind of change: Assess ideas for changing a company culture
Writing: Action minutes

Unit 12: JOBS
DISCUSSION: Discuss jobs
TEXTS
Listening: An interview with an organisation development consultant
Reading: profile on a professional networking site
LANGUAGE WORK: Skills and abilities; Present perfect; Past simple and present perfect
SKILLS: Interview skills
CASE STUDY: Nelson & Harper Inc.: Interview candidates for a job
Writing: Letter

WORKING ACROSS CULTURES: 4. TEAM WORKING

REVISION UNIT D

BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS

Writing File

Activity File

Grammar Reference

Audio Scripts

"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer www.marketleader.vocabtrainer.net" (Book Cover)

Course book intended for beginner-level learners of Business English.

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