Unit 1: BRANDS
DISCUSSION: Talk about your favourite brands
LISTENING: An interview with a brand manager
READING: Building Luxury brands - Financial Times
LANGUAGE WORK: Words that go with brand, product and market, present simple and present continuous.
SKILLS: Taking part in meetings
CASE STUDY: Hudson Corporation: Decide how a luggage manufacturer can protect its brand
WRITING: email

Unit 2: TRAVEL
DISCUSSION: Talk about your travel experiences LISTENING: An interview with a sales director of a hotel chain
READING: What business travellers want - Financial Times
LANGUAGE WORK: British and American travel words, talking about the future
SKILLS: Telephoning: making arrangements
CASE STUDY: BTS: Retain a travel agent's key client
WRITING: email

Unit 3: CHANGE
DISCUSSION: Discuss attitudes to change in general and at work READING: Mercedes, shining star - Financial Times
LISTENING: An interview with a management consultant
LANGUAGE WORK: Words for describing change, past simple and present perfect
SKILLS: Managing meetings
CASE STUDY: Acquiring Asia Entertainment: Solve the problems arising from a recent merger

Unit 4: ORGANISATION
DISCUSSION: Talk about status within an organisation
READING: A successful organisation - Financial Times
LISTENING: An interview with a management consultant
LANGUAGE WORK: Words and expressions to describe company structure, noun combinations
SKILLS: Socialising: introductions and networking
CASE STUDY: InStep's relocation: Decide on the relocation site of a show manufacturer
WRITING: e-mail

Unit 5: ADVERTISING
DISCUSSION: Discuss authentic advertisements READING: A new kind of campaign - Financial Times
LISTENING: An interview with a marketing communications executive
LANGUAGE WORK: Words and expressions for talking about advertising, articles
SKILLS: Starting and structuring a presentation
CASE STUDY: Alpha Advertising: Develop an advertising campaign
WRITING: summary

Unit 6: MONEY
DISCUSSION: Do a quiz and discuss attitudes to money
LISTENING: An interview with an investment director
READING: An inspirational story - Sunday Times
LANGUAGE WORK: Words and expressions for talking about finance, describing trends
SKILLS: Dealing with figures
CASE STUDY: Make your pitch: Present a new idea to investors
WRITING: e-mail

Unit 7: CULTURES





DISCUSSION: Discussion the importance of cultural awareness in business
LISTENING: An interview with the manager of a cultural training centre
READING: Culture shock - Finance Week
LANGUAGE WORK: Idioms for talking about business relationships, advice, obligation and necessity
SKILLS: Social English CASE STUDY: Business culture briefing: Prepare a talk on business culture
WRITING: report

Unit 8: HUMAN RESOURCES
DISCUSSION: Talk about job interviews
READING: Women at work - Thanh Nien News
LISTENING: An interview with an International recruitment specialist
LANGUAGE WORK: Expressions for talking about job applications - ing forms and infinitives
SKILLS: Getting information on the telephone
CASE STUDY: Fast Fitness: Find a new manager for a health club chain
WRITING: letter

Unit 9: INTERNATIONAL MARKETS
DISCUSSION: Discuss the development of international markets
READING: Trade between China and the US - China Daily, Reuters
LISTENING: An interview with an expert on negotiating
LANGUAGE WORK: Words and expressions for talking about free trade, conditions
SKILLS: Negotiatiing
CASE STUDY: Pampas Leather Company: Negotiate a deal on leather goods
WRITING: e-mail

Unit 10: ETHICS
DISCUSSION: Discuss questions of ethics at work
READING: The ethics of résumé writing - Business Week
LISTENING: An interview with the director of an environmental organisation
LANGUAGE WORK: Words to describe illegal activity or unethical behaviour, narrative tenses
SKILLS: Considering options
CASE STUDY: Principles or profit?: Debate some ethical dilemmas facing a drugs company
WRITING: report

Unit 11: LEADERSHIP
DISCUSSION: Discuss the qualities of good leadership
LISTENING: An interview with the managing director of an executive recruitment company
READING: Leading L'Oréal - Financial Times
LANGUAGE WORK: Words to describe character, Relative clauses
SKILLS: Presenting
CASE STUDY: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer
WRITING: e-mail

Unit 12: COMPETITION
DISCUSSION: Do a quiz on how competitive you are
READING: Head to head competition - Daily Telegraph
LISTENING: An interview with a manager for the Competition Commission
LANGUAGE WORK: Idioms from sport to describe competition passives
SKILLS: Negotiating
CASE STUDY: Fashion House: Negotiate new contracts with suppliers
WRITING: e-mail

Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM New 'Working Across Cultures' spreads New Vocabulary Trainer (www.marketleader.vocabtrainer.net) EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts All Course Book audio New i-Glossary Practice exercises" (Book cover)