"3rd Edition Extra with business skills and self-assessment." (Front Cover)

Includes Grammar Reference, Audio Script and Glossary.

"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times.

The 3rd Edition Course Book includes:
All new reading texts from the financial times
All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business
All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM
New 'Working Across Cultures' spreads
New vocabulary trainer www.marketleader.vocabtrainer.net"

EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings.

The DVD-ROM includes:
Video interviews with business experts
All course book audio
New i-Glossary
Practice exercises." (Book cover)

CONTENTS

Unit 1: CAREER
DISCUSSION: Talk about your career plan
LISTENING: An interview with the Finance Director of a TV company
READING: Facebook profile 'could damage job prospects' - Telegraph
LANGUAGE WORK: Career moves, Modals 1: ability, requests and offers
SKILLS: Telephoning: making contact
CASE STUDY: YouJuice: Decide on the successful candidate for a job
WRITING: e-mail

Unit 2: COMPANIES
DISCUSSION: Talk about companies
READING: India: Tata's search for a new CEO - Financial Times Is John Lewis the best company in Britain to work for? - Guardian LISTENING: An interview with the CEO of a food company
LANGUAGE WORK: Describing companies, Present simple and present continuous
SKILLS: Presenting your company
CASE STUDY: Dino Conti Ice Cream: Decide on the best way to invest in a company's future WRITING: proposal

Unit 3: SELLING
DISCUSSION: Talk about shopping habits
LISTENING: An interview with the Director of Marketing of a TV shopping channel
READING: Women on top in new sales industry survey - web article
LANGUAGE WORK: Making sales, Modals 2: must, need to, have to, should
SKILLS: Negotiating: reaching agreement
CASE STUDY: A partnership agreement: Work on a proposed partnership between a jet charter company and a hotel group
WRITING: letter

Unit 4: GREAT IDEAS
DISCUSSION: Discuss what makes a great idea
LISTENING: An interview with a researcher
READING:
Who needs translators? - web article
Safer cycling - web article
Going for gold - web article
LANGUAGE WORK: Verb and noun combinations, Past simple and past continuous
SKILLS: Participating in discussions
CASE STUDY: The new attraction: Decide on the best idea for a new attraction
WRITING: report

Unit 5: STRESS
DISCUSSION: Discuss stressful situations and activities
LISTENING: An interview with the Director of Marketing at a health consultancy
READING: Over half of business owners feeling increasingly stressed - web article
LANGUAGE WORK: Stress in the workplace, past simple and present perfect
SKILLS: Participating in discussions
CASE STUDY: Davies-Miller Advertising: Suggest ways of reducing stress amongst staff
WRITING: report

Unit 6: ENTERTAINING
DISCUSSION: Discuss corporate entertaining
LISTENING: An interview with the Chief Executive of a corporate entertainment company
READING: Interview with three corporate entertainment experts
LANGUAGE WORK: Eating and drinking, multiword verbs
SKILLS: Socialising: greetings and small talk
CASE STUDY: Organising a conference: Choose the location for a sales conference
WRITING: e-mail

Unit 7: NEW BUSINESS
DISCUSSION: Discuss new businesses and business sectors
LISTENING: Interviews with the CEO of a money-transfer company and the CEO of a food company
READING:
Internet whiz-kid's discount idea makes billions in two years - Financial Times
Help with exports - Financial Times
LANGUAGE WORK: Economic terms, time clauses
SKILLS: Dealing with numbers
CASE STUDY: Taka Shimizu Cycles: Choose the location for a new factory
WRITING: e-mail

Unit 8: MARKETING
DISCUSSION: Talk about the marketing mix and marketing campaigns
LISTENING: An interview with the European Marketing Manager of a pharmaceutical company
READING: Adidas targets the Chinese interior - Financial Times
LANGUAGE WORK: Word partnerships, questions
SKILLS: Telephoning: exchanging information
CASE STUDY: Wincote International: Devise a plan to improve sales at an outdoor-clothing company
WRITING: e-mail

Unit 9: PLANNING
DISCUSSION: Discuss how and when to plan
LISTENING: An interview with a business consultant and author
READING: When there's no plan A - Financial Times
LANGUAGE WORK: Making plans, talking about future plans
SKILLS: Meetings: interrupting and clarifying
CASE STUDY: European Press and Media Corporation: Plan a new issue of a magazine
WRITING: letter

Unit 10: MANAGING PEOPLE
DISCUSSION: Discuss the qualities of a good manager
LISTENING: An interview with the author of a management book
READING: Share the power - Financial Times
LANGUAGE WORK: Verbs and prepositions, reported speech
SKILLS: Socialising and entertaining
CASE STUDY: Ashley Cooper Search Agency: Advise on improving staff relations at a property company
WRITING: report

Unit 11: CONFLICT
DISCUSSION: Do a quiz on managing conflict
LISTENING: An interview with an expert in dispute resolution
READING: Intervening quickly in cases of conflict - Chartered Institute of Personnel and Development
LANGUAGE WORK: Word-building conditionals
SKILLS: Negotiating: dealing with conflict
CASE STUDY: Herman & Corrie Teas: Decide whether a company should accept a buy-out offer
WRITING: letter

Unit 12: PRODUCTS
DISCUSSION: Discuss products
LISTENING: An interview with the editor of a news network
READING: A path to salvation through innovation - Financial Times
LANGUAGE WORK: Describing products, passives
SKILLS: Presenting a product
CASE STUDY: The George Marshall Awards: Choose the winner of a product-innovation competition
WRITING: report

For pre-Intermediate (A2-B1) english as second language learners.