The business 2.0. B2 Upper Intermediate / John Allison and Jeremy Townend, with Paul Emmerson.
Par : Allison, John.
Collaborateur(s) : Townend, Jeremy | Emmerson, Paul.
Collection : Business 2.0. Éditeur : Oxford : Macmillan Education, 2013Édition : [Edition 2013].Description :159 p. : ill. in col. ; 30 cm.ISBN : 9780230437968 (Student's Book).Sujet(s) : English language -- Business English -- Textbooks for foreign speakers | English language -- Business English -- Study and teaching -- Foreign speakers | English language -- Business English -- Problems, exercises, etcRessources en ligne : Publisher's Website. | Companion Website.Type de document | Site actuel | Collection | Cote | Numéro de copie | Statut | Date d'échéance | Code à barres |
---|---|---|---|---|---|---|---|
Livres | CR Julien-Couture RC (Teaching) General Stacks | Non-fiction | SPE ALL (Parcourir l'étagère) | 1 (Student Book) | Disponible | A027432 |
Includes review sections, additional material and recordings transcripts.
Includes a glossary.
"The Student's Book contains 48 modules in eight units. Each unit deals with a key sector of activity in the business world. There are six different types of modules:
About Business: These modules contain information and language for the topic area of each unit.
Vocabulary: These modules build on the important words and phrases associated with the topic and provide thorough practice.
Grammar: These modules help students practise the grammar in a communicative and meaningful way, in business situations relating to the unit topic.
Speaking: These modules develop understanding and speaking skills in typical business situations. In these modules, students build up a checklist of useful expressions to use in the speaking activities.
Writing: These modules provide practice for the most important types of document student will need to write at work. They analyse a model text, focus on key language and use both as a basis for doing a writing output activity.
Case Study: The case studies provide an opportunity to apply all the language, skills and ideas students have worked on in the unit. They present authentic problem-solving situations similar to those students will meet in business." (Publisher's Website)
CONTENTS
Business fundamentals - Business organization - Economic cycles - Breakeven analysis - CVs and recruitment
1. BUILDING A CAREER - About business
1.1 The education business
READING: What price a degree? - Discussion: Your degree – who should pay?
VOCABULARY
1.2 Education and career - Collocations relating to education and funding - Action verbs for CVs - Verbs relating to career stages
GRAMMAR
1.3 Tense review - Past, present and future tenses - Time markers
SPEAKING 1.4 Interviewing: giving reasons - Roleplay: a job interview
WRITING 1.5 Cover letters - Analysis: paragraph function - Language focus: dynamic sentences
CASE STUDY 1.6 Mangalia Business School - Discussion, reading, listening and presentation relating to a Romanian business school
2. INFORMATION - About business
2.1 IT solutions
READING: The IT fallacy - Discussion: Attitudes to IT
VOCABULARY 2.2 Information systems and communication - Comparisons - Verbs relating to IT - Expressions for giving information
GRAMMAR
2.3 Comparing solutions and getting help - Comparatives and superlatives -
Polite requests and responses
SPEAKING
2.4 Telephoning - Expressions for telephoning - Roleplay: telephone situations
WRITING
2.5 Memos - Analysis: paragraph order - Language focus: register
CASE STUDY
2.6 Meteor bank - Discussion, reading and listening relating to a Nigerian bank
Reviews 1 and 2
3. QUALITY - About business
3.1 What quality means
READING: Two kinds of quality - Discussion: “Taken-for-granted” quality, “enchanting” quality and planned obsolescence
VOCABULARY
3.2 Quality and standards - Word-building - Adjectives relating to quality - Collocations relating to quality standards
GRAMMAR
3.3 Passive structures and have something done - be + past participle (past, present and future tenses); modals - have something done
SPEAKING
3.4 Delivering presentations Expressions for signposting - Presentation: presenting a product
WRITING
3.5 Emailing: quality problems - Analysis: level of formality - Language focus: formal and informal expressions
CASE STUDY
3.6 Zaluski Strawberries - Discussion, reading, listening and presentation relating to a Polish strawberry co-operative
4. FEEDBACK - About business
4.1 The project team
READING: Smells like team spirit - Discussion: Project management and team building
VOCABULARY
4.2 Managing people and projects - Character descriptions - Adjectives for character types - Colloquial expressions - Project management collocations
GRAMMAR
4.3 Regrets, speculation and habits - modals + have + past participle - Third conditional - used to; be/get used to
SPEAKING 4.4 Coaching - Expressions for coaching - Roleplay: an interview between a manager and an employee
WRITING
4.5 Reports - Analysis: paragraph function - Language focus: linking words and expressions
CASE STUDY
4.6 Trident Overseas - Discussion, reading, listening and roleplay relating to a British oil company operating in Africa
Reviews 3 and 4
5. SELLING MORE - About business
5.1 Social media marketing
READING: Social marketing doesn’t have to suck - Discussion: Attitudes to social media marketing
VOCABULARY
5.2 The marketing mix - The four Ps, the four Cs, mix coherency and mix dynamics - Marketing techniques - Marketing collocations
GRAMMAR
5.3 Questions for persuading - Question tags - Negative questions
SPEAKING
5.4 Dealing with objections - Expressions for dealing with objections - Negotiation: selling a study trip
WRITING
5.5 Mailshots and sales letters - Analysis: paragraph function an content - Language focus: the tripling technique
CASE STUDY
5.6 Backchat Communications - Discussion, reading, listening and negotiation relating to a South Korean mobile phone supplier
6. NEW BUSINESS - About business
6.1 Developing a business
READING: Five simple rules for building a blockbuster brand - Discussion: Developing an idea for a new business
VOCABULARY
6.2 Funding a start-up - Types of funding - Vocabulary related to funding - Steps in a funding application - Phrasal verbs
GRAMMAR
6.3 Future continuous and future perfect - will be doing - will have done - will have been doing
SPEAKING
6.4 Presentations: taking questions - Expressions for commenting on questions - Presentation: a 60-second talk
WRITING
6.5 A company profile - Analysis: structure guidelines - Language focus: impact collocations
CASE STUDY
6.6 Angels of demons? - Discussion, reading, listening and presentation relating to pitching an idea to business angels
Reviews 5 and 6
7. FINANCIAL CONTROL - About business
7.1 Accountants
READING: Why it’s trendy to be a future accountant - _Accountancy as a career choice
VOCABULARY
7.2 Financial documents and regulation - Vocabulary relating to financial documents - Accounting terms - Verbs for enabling and preventing
GRAMMAR
7.3 Cause and effect, ability, articles - owing to, stemmed from, led to, resulted in, etc. - can, could, was/were able to, managed to, succeeded in, etc.
SPEAKING
7.4 Communicating in meetings - Expressions for communicating in meetings - Roleplay: a meeting
WRITING
7.5 Minutes - Analysis: presentation and content - Language focus: action verbs
CASE STUDY
7.6 Car-Glazer - Discussion, reading and listening relating to a Czech glass replacement company
8. FAIR TRADE - About business
8.1 Fair trade or free trade?
READING: Why fair trade is a bad deal - Discussion: Fair trade vs. free trade
VOCABULARY
8.2 Contracts and corporate ethics - Collocations with contract - Expressions used in a contract - Types of unethical behaviour
GRAMMAR 8.3 Obligation and permission, inversion - can, can’t, must, mustn’t, have to, don’t have to, (not) be allowed to - Using inversion in legal documents
SPEAKING
8.4 Negotiating a compromise - Expressions for negotiating a compromise - Negotiation: trading commodities
WRITING
8.5 Assertive writing - Analysis: adopting the correct tone - Language focus: assertive expressions
CASE STUDY
8.6 Green Hills Coffee - Discussion, reading, listening and negotiation relating to a coffee producer and a Guatemalan supplier
Reviews 7 and 8
Additional material
Grammar and practice
Recordings
Glossary
Upper intermediate students (CEFR: B2)
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