Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer.

Includes a glossary, appendices and transcript.

"English for Sales & Purchasing is part of the EXPRESS SERIES. It is the ideal quick course for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing. It can be used to supplement a regular coursebook, on its own - as a stand-alone intensive specialist course, or for self-study. With English for Sales & Purchasing, you'll be prepared for your next negotiation - whichever side you are on.

Key Features of the Book:
A broad range of material targeting different areas of sales and purchasing
Realistic listening extracts presenting language in context
Stimulating role-plays
Authentic documents and correspondence
STARTER section at the beginning of each unit with topics for discussion and reflection
Appendix including an answer key, transcript, A-Z wordlist, and a glossary of useful phrases and vocabulary

Key Features of the MultiROM:
Realistic listening extracts
Interactive exercises to practise the language of sales and purchasing" (Book Cover).

CONTENTS:

1. Jobs and responsibilities

Topics Job titles and tasks
A sales meeting
A requisition

Skills Talking about your job Talking about goals, objectives, and targets
Telephoning language

2. New contacts

Topics At a trade fair
Relationship building
Follow-up emails

Skills Being polite Establishing contact at a trade fair
Small-talk strategies Email conventions and phrases

3. Offers

Topics A sales pitch
The AIDA approach to sales
A request for proposal
An offer letter

Skills Offers, tenders, and bids Talking about a product The tendering (or bidding) process Active listening

4. Negotiations

Topics Tips for successful negotiations
A company visit
Negotiating styles
Win-win negotiations

Skills discussing terms and conditions (conditional sentences) Agreeing and disagreeing
Starting and ending a negotiation

5. Orders

Topics Telephone orders
An online order
A change to an order
Number and figures
Contract terms and phrases

Skills Exchanging information Handling orders Referring to numbers in an order

6. Customer care

Topics Dealing with problems over the telephone and in writing
An online complaint form

Skills Complaining effectively Complaint management with CASH Letters of complaint and apology

Appendix Test yourself
Partner files
Answer key
Transcripts
A-Z word list
Useful phrases and vocabulary

Intended for business professionals who need to communicate confidently and effectively in English in the area of sales and purchasing.
Intermediate B1 (CEFR)