Includes a glossary and transcripts.

Full transcripts of all listening exercises.

Unit 1: What is public relations? (Listening + Speaking) Topics: Definition of public relations -- Functions of public relations, communication, research, planning, and evaluation -- Components of PR: identifying target audiences, fostering media relationships -- Vocabulary Focus: Words from general English with a special meaning in public relations -- Prefixes and suffixes -- Skills Focus -- Listening: Preparing for a lecture -- Predicting lecture content from the introduction -- Understanding lecture organization -- Choosing an appropriate form of notes -- Making lecture notes -- Speaking: Speaking from notes

Unit 2: Public relations practice (Reading + Writing) Topics: PR practitioner activities: press agency, publicity, promotion, lobbying, etc. -- Differentiating between various PR activities -- Vocabulary Focus: English-English dictionaries: headwords, definition, parts of speech, phonemes, stress markers, countable/uncountable, transitive/intransitive -- Skills Focus -- Reading: Using research questions to focus on relevant information in a text -- Using topic sentences to get an overview of the text -- Identifying paragraph structure -- Writing: Writing topic sentences -- Summarizing a text

Unit 3: Public relations research (Listening + Speaking) Topics: Data collection methods -- Grunig and Hunt's four models of public relations practice -- Link between theory and research -- Vocabulary Focus: Stress patterns in multi-syllable words -- Two-word phrases -- Prefixes and suffixes -- Skills Focus -- Listening: Preparing for a lecture -- Predicting lecture content -- Making lecture notes -- Using different information sources -- Speaking: Reporting research findings -- Asking for information -- Formulating questions

Unit 4: Researching PR careers using technology (Reading + Writing) Topics: Using computers for research -- Using the Internet to search for jobs -- New communication tools and media channels used in PR -- Vocabulary Focus: Computer jargon -- Abbreviations and acronyms -- Discourse and stance markers -- Verb and noun suffixes -- Skills Focus -- Reading: Identifying topic development within a paragraph -- Using the internet effectively -- Evaluating Internet search results -- Writing: Reporting research findings

Unit 5: PR for non-profit organizations (Listening + Speaking) Topics: Defining non-profit organizations -- Types of non-profit organizations -- Changes in non-profit organizations -- Role of PR in non-profit organizations -- Vocabulary Focus: Synonyms, antonyms, etc. -- The language of trends -- Common lecture language -- Skills Focus -- Listening: Understanding "signpost language" in lectures -- Using symbols and abbreviations in note-taking -- Speaking: Making effective contributions to a seminar

Unit 6: Crisis communication (Reading + Writing) Topics: Broad types of crisis -- The phases in managing a crisis -- A crisis management plan -- Case study: implementing a crisis management plan to receive a crisis -- Vocabulary Focus: Synonyms, replacement subjects, etc., for sentence-level paraphrasing -- Skills Focus -- Reading: Locating key information in complex sentences -- Writing: Reporting findings from other sources: paraphrasing -- Writing complex sentences

Unit 7: External influences on public relations (Listening + Speaking) Topics: PR in a global economy -- External factors: technology, economic factors, globalization -- Measuring corporate performance -- Challenges facing global PR in the 21st century -- Vocabulary Focus -- Compound nouns -- Fixed phrases from public relations -- Fixed phrases from academic English -- Common lecture language -- Skills Focus -- Listening: Understanding speaker emphasis -- Speaking: Asking for clarification -- Responding to queries and requests for clarification

Unit 8: Public relations marketing (Reading + Writing) Topics: Changes in PR marketing -- Changes in the communication environment -- Niche marketing -- Integrated marketing -- Vocabulary Focus: Synonyms -- Nouns from verbs -- Definitions -- Common "direction" verbs in essay titles (discuss, analyze, evaluate, etc.) -- Skills Focus -- Reading: Paraphrasing -- Expanding notes into complex sentences -- Recognizing different essay types/structures: descriptive, analytical, comparison/evaluation, argument -- Writing essay plans and writing essays

Unit 9: Corporate social responsibility (Listening + Speaking) Topics: Defining corporate social responsibility -- Sustainability -- Understanding useful terms: statutory obligation, voluntary action, etc. -- Vocabulary Focus: Fixed phrases from public relations -- Fixed phrases from academic English -- Skills Focus -- Listening: Using the Cornell note-taking system -- Recognizing digressions in lectures -- Speaking: Making effective contributions to a seminar -- Referring to other people's ideas in a seminar

Unit 10: Investor relations (Reading + Writing) Topics: Defining investor relations -- The role of Investor Relations Officers (IROs) -- Changes influencing investor relations -- Challenges for investor relations -- Vocabulary Focus -- "Neutral" and "marked" words -- Fixed phrases from public relations and finance -- Fixed phrases from academic English -- Skills Focus -- Reading: Recognizing the writer's stance and level of confidence or tentativeness

"English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progressions in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. how to understand and take effective notes on extended lectures, including how to follow the argument and identify the speaker's point of view. Speaking: how to participate effectively in a variety of realistic situations, from seminars to presentations, including how to develop an argument and use stance markers.
Reading: how to understand a wide range of texts, from academic textbooks to Internet articles, including how to analyze complex sentences and identify such things as the writer's stance. Writing: how to produce coherent and well-structured assignments, including such skills as paraphrasing and the use of the appropriate academic phrases. Vocabulary: a wide range of activities to develop students' knowledge and use of key vocabulary, both in the field of psychology and of academic study in general. Vocabulary and Skills banks: a reference source to provide students with revision of the key words and phrases and skills presented in each unit. Full transcripts of all listening exercises. The Garnet Education for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, " (Book Cover).