MBA Fundamentals : Business Writing / Timothy E. Flood.
Par : Flood, Timothy E.
Collection : Kaplan MBA Fundamentals Series. Éditeur : New York : Kaplan Publishing, 2008Édition : 1st ed.Description :216 p. : ill . ; 23 cm.ISBN : 9781427797179 .Sujet(s) : English language -- Business English | English language -- Business English -- Writing skills | BusinessType de document | Site actuel | Collection | Cote | Numéro de copie | Statut | Date d'échéance | Code à barres |
---|---|---|---|---|---|---|---|
Livres | CR Julien-Couture RC (Teaching) General Stacks | Non-fiction | SPE FLO (Parcourir l'étagère) | 1 | Disponible | A024034 |
Includes appendices and index.
"Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, ant transmit business correspondence directly affects the result you'll get. This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You'll learn all of the business writing basics, including: How to organize your writing for maximum efficiency
Essential guidelines for enacting a professional tone and presence
Helpful strategies for ensuring proper use of punctuation and grammar
Practical techniques for the layout of you text and embedded visual objects
Best practices for print and electronic communications, including memos, letters, reports, and emails
Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an adjunct assistant professor of management and corporate communication at University of North Carolina's Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt" (Book cover).
CONTENTS
Part 1: Learning Business Writing Basics 1. Understanding Business Writing
2. Punctuation and Grammar Matter
3. Enacting an Executive Tone and Presence
4. Design Tools for Text
5. Design Tools for Embedded Visual Objects
Part 2: Applying Business Writing Basics 6. Print Communication 7. Email Communication
Appendix A: Commonly Confused and Misused Words
Appendix B: Professional Editing Strategies
Preview, MBA Fundamentals Business Law
Index
Part 1: Learning Business Writing Basics
• 1. Understanding Business Writing
• 2. Punctuation and Grammar Matter
• 3. Enacting an Executive Tone and Presence
• 4. Design Tools for Text
• 5. Design Tools for Embedded Visual Objects
•Part 2: Applying Business Writing Basics
• 6. Print Communication
• 7. Email Communication
•Appendix A: Commonly Confused and Misused Words
•Appendix B: Professional Editing Strategies
Preview, MBA Fundamentals Business Law
Index
Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, ant transmit business correspondence directly affects the result you'll get. This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You'll learn all of the business writing basics, including:
How to organize your writing for maximum efficiency
Essential guidelines for enacting a professional tone and presence
Helpful strategies for ensuring proper use of punctuation and grammar
Practical techniques for the layout of you text and embedded visual objects
Best practices for print and electronic communications, including memos, letters, reports, and emails
Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an adjunct assistant professor of management and corporate communication at University of North Carolina's Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt (Book cover).
Intended for those working in the field of business in need of refining their English writing skills.
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