O'Brien, Josephine
English for Business / Josephine O'Brien. - Boston, Mass. : Thomson Heinle, 2007. - vi, 106 p. : ill. ; 28 cm. - Professional English . - Professional English. .
"The Professional English series is designed for both pre-work students and those already working. English for Business provides students with the language and life skills necessary to pursue business-related career goals. Through language practice based in real world situations, this integrated skills approach builds confidence and motivates students towards successful careers. Students can practice English language skills in the following business-oriented scenarios:
Resume-building
Interview skills
Sales and marketing
Finance
Global concerns in the workplace" (Book Cover)
CONTENTS
Unit 1 - Making your way
Lesson 1 Time to make a decision
Lesson 2 Following through
Lesson 3 Filling our forms
Lesson 4 Preparing your resume
Lesson 5 Sending it all off
Lesson 6 Finally, it's time for the interview
Team Project 1
Unit 2 Selling is what it's all about
Lesson 1 Have you got what it takes?
Lesson 2 How do you do it?
Lesson 3 Sales have increased by 20%?
Lesson 4 Dealing with the customer
Lesson 5 Dealing with the companies
Lesson 6 Buying and selling on the Internet
Team Project 2
Unit 3 - Marketing the product
Lesson 1 Telling the world about your product
Lesson 2 Brands
Lesson 3 Finding out what appeals to the consumer
Lesson 4 You, too, can do it - having a plan
Lesson 5 Getting together and understanding it all
Lesson 6 If you can make it, they can fake it
Team Project 3
Unit 4 Financial Matters
Lesson 1 Keeping a record of personal experience
Lesson 2 Starting out
Lesson 3 Managing expenses
Lesson 4 Economic issues
Lesson 5 Investments
Lesson 6 Changes in the way we do things
Team Project 4
Unit 5 Global Concerns
Lesson 1 Cultural issues
Lesson 2 Corporate culture
Lesson 3 Workplace changes
Lesson 4 The other side of modern business
Lesson 5 Global concerns in the business world
Lesson 6 Ethical trading
Team Project 5
Unit Reviews
Grammar Resource
Vocabulary for Business
Audio Script
9781413020502 (pbk) 9781413020830 (CD) 1413020836 (CD)
2007920379
English language--Textbooks for foreign speakers.
Business--Terminology.
Interviewing.
English for Business / Josephine O'Brien. - Boston, Mass. : Thomson Heinle, 2007. - vi, 106 p. : ill. ; 28 cm. - Professional English . - Professional English. .
"The Professional English series is designed for both pre-work students and those already working. English for Business provides students with the language and life skills necessary to pursue business-related career goals. Through language practice based in real world situations, this integrated skills approach builds confidence and motivates students towards successful careers. Students can practice English language skills in the following business-oriented scenarios:
Resume-building
Interview skills
Sales and marketing
Finance
Global concerns in the workplace" (Book Cover)
CONTENTS
Unit 1 - Making your way
Lesson 1 Time to make a decision
Lesson 2 Following through
Lesson 3 Filling our forms
Lesson 4 Preparing your resume
Lesson 5 Sending it all off
Lesson 6 Finally, it's time for the interview
Team Project 1
Unit 2 Selling is what it's all about
Lesson 1 Have you got what it takes?
Lesson 2 How do you do it?
Lesson 3 Sales have increased by 20%?
Lesson 4 Dealing with the customer
Lesson 5 Dealing with the companies
Lesson 6 Buying and selling on the Internet
Team Project 2
Unit 3 - Marketing the product
Lesson 1 Telling the world about your product
Lesson 2 Brands
Lesson 3 Finding out what appeals to the consumer
Lesson 4 You, too, can do it - having a plan
Lesson 5 Getting together and understanding it all
Lesson 6 If you can make it, they can fake it
Team Project 3
Unit 4 Financial Matters
Lesson 1 Keeping a record of personal experience
Lesson 2 Starting out
Lesson 3 Managing expenses
Lesson 4 Economic issues
Lesson 5 Investments
Lesson 6 Changes in the way we do things
Team Project 4
Unit 5 Global Concerns
Lesson 1 Cultural issues
Lesson 2 Corporate culture
Lesson 3 Workplace changes
Lesson 4 The other side of modern business
Lesson 5 Global concerns in the business world
Lesson 6 Ethical trading
Team Project 5
Unit Reviews
Grammar Resource
Vocabulary for Business
Audio Script
9781413020502 (pbk) 9781413020830 (CD) 1413020836 (CD)
2007920379
English language--Textbooks for foreign speakers.
Business--Terminology.
Interviewing.