Dubicka, Iwonna
Advanced Market Leader : Business English Course Book / Iwonna Dubicka and Margaret O'Keefe. - 3rd ed. - White Plains, NY : Pearson Education Ltd., 2016. - 184 p. : ill. ; 30 cm + DVD-ROM. - Market Leader .
"3rd Edition Extra with business skills and self-assessment." (Front Cover).
Includes Grammar Reference, Audio Script and Glossary.
Unit 1: FIRST IMPRESSION
LISTENING AND DISCUSSION: First impressions in presentations READING AND LANGUAGE: It's not what you know; adverbs
BUSINESS SKILLS: Networking
WRITING: Formal and informal register
CASE STUDY: Movers and shakers
WRITING: Formal letter Unit 2: TRAINING
LISTENING AND DISCUSSION: Apprenticeship
READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point
BUSINESS SKILLS: Clarifying and confirming
WRITING: Effective emails
CASE STUDY: Training at Carter & Randall
WRITING: Email (summarizing decisions) Unit 3: ENERGY
LISTENING AND DISCUSSION: Clean energy
READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns
BUSINESS SKILLS: Decision-making
WRITING: Layout and structure of reports
CASE STUDY: Energy saving at Tumalet Software
WRITING: Report Unit 4: MARKETING
LISTENING AND DISCUSSION: Customer relationship management
READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses
BUSINESS SKILLS: Making an impact in presentations
WRITING: Presentation slides
CASE STUDY: Re-launching Home2u
WRITING: Press release (product endorsement) Unit 5: EMPLOYMENT TRENDS
LISTENING AND DISCUSSION: The future of work
READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives
BUSINESS SKILLS: Resolving conflict
WRITING: Avoiding conflict in emails
CASE STUDY: Delaney: call-centre absenteeism
WRITING: Email (improving an e-mail by avoiding conflict) Unit 6: ETHICS
LISTENING AND DISCUSSION: Trust me: corporate responsibility
READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect
BUSINESS SKILLS: Ethical problem-solving
WRITING: Meetings and actions points
CASE STUDY: Dilemmas at Daybreak
WRITING: Press release (damage limitation) Unit 7: FINANCE
LISTENING AND DISCUSSION: Sustainable banking
READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs
BUSINESS SKILLS: Managing questions
CASE STUDY: Dragons & Angels
WRITING: Email (an investment proposal) Unit 8: CONSULTANTS
LISTENING AND DISCUSSION: Operations consulting
READING AND LANGUAGE: Day in the life of a management consultant; ellipsis
BUSINESS SKILLS: Negotiating
WRITING: Summarizing terms and conditions
CASE STUDY: New market opportunities
WRITING: Email (summarizing terms and conditions) Unit 9: STRATEGY
LISTENING AND DISCUSSION: Strategy, goals and values
READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions
BUSINESS SKILLS: Brainstorming and creativity
WRITING: mission statements
CASE STUDY: Stella International Airways: strategy for the skies WRITING: Summary Unit 10: ONLINE BUSINESS
LISTENING AND DISCUSSION: Developments in online business
READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices BUSINESS SKILLS: Presentations: thinking on your feet
CASE STUDY: The fashion screen
WRITING: Summary Unit 11: NEW BUSINESS
LISTENING AND DISCUSSION: Advice for start-ups
READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences
BUSINESS SKILLS: Chasing payment
CASE STUDY: Health growth for OTC Tech
WRITING: Email (proposal for growth strategy) Unit 12: PROJECT MANAGEMENT
LISTENING AND DISCUSSION: Issues in project management
READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts BUSINESS SKILLS: Teleconferencing
CASE STUDY: Creating a world-class port
WRITING: Report
"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)
Advanced Business English learners.
9781292135274 (Student Book)
English language--Business English--Problems and exercises.
English language--Studying and teaching--Foreign speakers.
Business English.
Advanced Market Leader : Business English Course Book / Iwonna Dubicka and Margaret O'Keefe. - 3rd ed. - White Plains, NY : Pearson Education Ltd., 2016. - 184 p. : ill. ; 30 cm + DVD-ROM. - Market Leader .
"3rd Edition Extra with business skills and self-assessment." (Front Cover).
Includes Grammar Reference, Audio Script and Glossary.
Unit 1: FIRST IMPRESSION
LISTENING AND DISCUSSION: First impressions in presentations READING AND LANGUAGE: It's not what you know; adverbs
BUSINESS SKILLS: Networking
WRITING: Formal and informal register
CASE STUDY: Movers and shakers
WRITING: Formal letter Unit 2: TRAINING
LISTENING AND DISCUSSION: Apprenticeship
READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point
BUSINESS SKILLS: Clarifying and confirming
WRITING: Effective emails
CASE STUDY: Training at Carter & Randall
WRITING: Email (summarizing decisions) Unit 3: ENERGY
LISTENING AND DISCUSSION: Clean energy
READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns
BUSINESS SKILLS: Decision-making
WRITING: Layout and structure of reports
CASE STUDY: Energy saving at Tumalet Software
WRITING: Report Unit 4: MARKETING
LISTENING AND DISCUSSION: Customer relationship management
READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses
BUSINESS SKILLS: Making an impact in presentations
WRITING: Presentation slides
CASE STUDY: Re-launching Home2u
WRITING: Press release (product endorsement) Unit 5: EMPLOYMENT TRENDS
LISTENING AND DISCUSSION: The future of work
READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives
BUSINESS SKILLS: Resolving conflict
WRITING: Avoiding conflict in emails
CASE STUDY: Delaney: call-centre absenteeism
WRITING: Email (improving an e-mail by avoiding conflict) Unit 6: ETHICS
LISTENING AND DISCUSSION: Trust me: corporate responsibility
READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect
BUSINESS SKILLS: Ethical problem-solving
WRITING: Meetings and actions points
CASE STUDY: Dilemmas at Daybreak
WRITING: Press release (damage limitation) Unit 7: FINANCE
LISTENING AND DISCUSSION: Sustainable banking
READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs
BUSINESS SKILLS: Managing questions
CASE STUDY: Dragons & Angels
WRITING: Email (an investment proposal) Unit 8: CONSULTANTS
LISTENING AND DISCUSSION: Operations consulting
READING AND LANGUAGE: Day in the life of a management consultant; ellipsis
BUSINESS SKILLS: Negotiating
WRITING: Summarizing terms and conditions
CASE STUDY: New market opportunities
WRITING: Email (summarizing terms and conditions) Unit 9: STRATEGY
LISTENING AND DISCUSSION: Strategy, goals and values
READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions
BUSINESS SKILLS: Brainstorming and creativity
WRITING: mission statements
CASE STUDY: Stella International Airways: strategy for the skies WRITING: Summary Unit 10: ONLINE BUSINESS
LISTENING AND DISCUSSION: Developments in online business
READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices BUSINESS SKILLS: Presentations: thinking on your feet
CASE STUDY: The fashion screen
WRITING: Summary Unit 11: NEW BUSINESS
LISTENING AND DISCUSSION: Advice for start-ups
READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences
BUSINESS SKILLS: Chasing payment
CASE STUDY: Health growth for OTC Tech
WRITING: Email (proposal for growth strategy) Unit 12: PROJECT MANAGEMENT
LISTENING AND DISCUSSION: Issues in project management
READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts BUSINESS SKILLS: Teleconferencing
CASE STUDY: Creating a world-class port
WRITING: Report
"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)
Advanced Business English learners.
9781292135274 (Student Book)
English language--Business English--Problems and exercises.
English language--Studying and teaching--Foreign speakers.
Business English.