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Advanced Market Leader : Business English Course Book / Iwonna Dubicka and Margaret O'Keefe.

Par : Dubicka, Iwonna.
Collaborateur(s) : O'Keefe, Margaret.
Collection : Market Leader. Éditeur : White Plains, NY : Pearson Education Ltd., 2016Édition : 3rd ed.Description :184 p. : ill. ; 30 cm + DVD-ROM.ISBN : 9781292135274 (Student Book).Sujet(s) : English language -- Business English -- Problems and exercises | English language -- Studying and teaching -- Foreign speakers | Business EnglishRessources en ligne : Publisher's Website. | Check the Ottawa Public Library (OPL) catalogue.
Dépouillement complet :
Unit 1: FIRST IMPRESSION LISTENING AND DISCUSSION: First impressions in presentations READING AND LANGUAGE: It's not what you know; adverbs BUSINESS SKILLS: Networking WRITING: Formal and informal register CASE STUDY: Movers and shakers WRITING: Formal letter
Unit 2: TRAINING LISTENING AND DISCUSSION: Apprenticeship READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point BUSINESS SKILLS: Clarifying and confirming WRITING: Effective emails CASE STUDY: Training at Carter & Randall WRITING: Email (summarizing decisions)
Unit 3: ENERGY LISTENING AND DISCUSSION: Clean energy READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns BUSINESS SKILLS: Decision-making WRITING: Layout and structure of reports CASE STUDY: Energy saving at Tumalet Software WRITING: Report
Unit 4: MARKETING LISTENING AND DISCUSSION: Customer relationship management READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses BUSINESS SKILLS: Making an impact in presentations WRITING: Presentation slides CASE STUDY: Re-launching Home2u WRITING: Press release (product endorsement)
Unit 5: EMPLOYMENT TRENDS LISTENING AND DISCUSSION: The future of work READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives BUSINESS SKILLS: Resolving conflict WRITING: Avoiding conflict in emails CASE STUDY: Delaney: call-centre absenteeism WRITING: Email (improving an e-mail by avoiding conflict)
Unit 6: ETHICS LISTENING AND DISCUSSION: Trust me: corporate responsibility READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect BUSINESS SKILLS: Ethical problem-solving WRITING: Meetings and actions points CASE STUDY: Dilemmas at Daybreak WRITING: Press release (damage limitation)
Unit 7: FINANCE LISTENING AND DISCUSSION: Sustainable banking READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs BUSINESS SKILLS: Managing questions CASE STUDY: Dragons & Angels WRITING: Email (an investment proposal)
Unit 8: CONSULTANTS LISTENING AND DISCUSSION: Operations consulting READING AND LANGUAGE: Day in the life of a management consultant; ellipsis BUSINESS SKILLS: Negotiating WRITING: Summarizing terms and conditions CASE STUDY: New market opportunities WRITING: Email (summarizing terms and conditions)
Unit 9: STRATEGY LISTENING AND DISCUSSION: Strategy, goals and values READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions BUSINESS SKILLS: Brainstorming and creativity WRITING: mission statements CASE STUDY: Stella International Airways: strategy for the skies WRITING: Summary
Unit 10: ONLINE BUSINESS LISTENING AND DISCUSSION: Developments in online business READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices BUSINESS SKILLS: Presentations: thinking on your feet CASE STUDY: The fashion screen WRITING: Summary
Unit 11: NEW BUSINESS LISTENING AND DISCUSSION: Advice for start-ups READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences BUSINESS SKILLS: Chasing payment CASE STUDY: Health growth for OTC Tech WRITING: Email (proposal for growth strategy)
Unit 12: PROJECT MANAGEMENT LISTENING AND DISCUSSION: Issues in project management READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts BUSINESS SKILLS: Teleconferencing CASE STUDY: Creating a world-class port WRITING: Report
Résumé : "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)
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Type de document Site actuel Collection Cote Numéro de copie Statut Notes Date d'échéance Code à barres
Matériaux mélangés Matériaux mélangés CR Julien-Couture RC (Teaching)
General Stacks
Non-fiction SPE COT (Parcourir l'étagère) 1 (DVD-ROM) Disponible DVD-ROM is enclosed with the student book. A027868
Matériaux mélangés Matériaux mélangés CR Julien-Couture RC (Teaching)
General Stacks
Non-fiction SPE COT (Parcourir l'étagère) 1 (Student Book) Disponible A027867

"3rd Edition Extra with business skills and self-assessment." (Front Cover).

Includes Grammar Reference, Audio Script and Glossary.

Unit 1: FIRST IMPRESSION
LISTENING AND DISCUSSION: First impressions in presentations READING AND LANGUAGE: It's not what you know; adverbs
BUSINESS SKILLS: Networking
WRITING: Formal and informal register
CASE STUDY: Movers and shakers
WRITING: Formal letter

Unit 2: TRAINING
LISTENING AND DISCUSSION: Apprenticeship
READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point
BUSINESS SKILLS: Clarifying and confirming
WRITING: Effective emails
CASE STUDY: Training at Carter & Randall
WRITING: Email (summarizing decisions)

Unit 3: ENERGY
LISTENING AND DISCUSSION: Clean energy
READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns
BUSINESS SKILLS: Decision-making
WRITING: Layout and structure of reports
CASE STUDY: Energy saving at Tumalet Software
WRITING: Report

Unit 4: MARKETING





LISTENING AND DISCUSSION: Customer relationship management
READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses
BUSINESS SKILLS: Making an impact in presentations
WRITING: Presentation slides
CASE STUDY: Re-launching Home2u
WRITING: Press release (product endorsement)

Unit 5: EMPLOYMENT TRENDS
LISTENING AND DISCUSSION: The future of work
READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives
BUSINESS SKILLS: Resolving conflict
WRITING: Avoiding conflict in emails
CASE STUDY: Delaney: call-centre absenteeism
WRITING: Email (improving an e-mail by avoiding conflict)

Unit 6: ETHICS
LISTENING AND DISCUSSION: Trust me: corporate responsibility
READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect
BUSINESS SKILLS: Ethical problem-solving
WRITING: Meetings and actions points
CASE STUDY: Dilemmas at Daybreak
WRITING: Press release (damage limitation)

Unit 7: FINANCE
LISTENING AND DISCUSSION: Sustainable banking
READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs
BUSINESS SKILLS: Managing questions
CASE STUDY: Dragons & Angels
WRITING: Email (an investment proposal)

Unit 8: CONSULTANTS
LISTENING AND DISCUSSION: Operations consulting
READING AND LANGUAGE: Day in the life of a management consultant; ellipsis
BUSINESS SKILLS: Negotiating
WRITING: Summarizing terms and conditions
CASE STUDY: New market opportunities
WRITING: Email (summarizing terms and conditions)

Unit 9: STRATEGY
LISTENING AND DISCUSSION: Strategy, goals and values
READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions
BUSINESS SKILLS: Brainstorming and creativity
WRITING: mission statements

CASE STUDY: Stella International Airways: strategy for the skies WRITING: Summary

Unit 10: ONLINE BUSINESS
LISTENING AND DISCUSSION: Developments in online business
READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices BUSINESS SKILLS: Presentations: thinking on your feet
CASE STUDY: The fashion screen
WRITING: Summary

Unit 11: NEW BUSINESS
LISTENING AND DISCUSSION: Advice for start-ups
READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences
BUSINESS SKILLS: Chasing payment
CASE STUDY: Health growth for OTC Tech
WRITING: Email (proposal for growth strategy)

Unit 12: PROJECT MANAGEMENT
LISTENING AND DISCUSSION: Issues in project management
READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts BUSINESS SKILLS: Teleconferencing
CASE STUDY: Creating a world-class port
WRITING: Report

"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)

Advanced Business English learners.

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